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Sunday 21 November 2021

PRAI Beauty: 'The Neck Authority' + Interview with Cathy Kangas

A new piece of research recently unveiled that 46 is when the neck starts to give away the age of a woman - according to 47% of 1000 British women aged 40-65yrs (ABC1).

If you're of a certain age, this stat will have you nodding in agreement. If you're in your 30s this stats will have no impact on you... yet.

As a woman still (just) in her 40s, I can vouch that a concerted skincare effort in the neck area reaps results... and moisturising the face but not extending it to the neck will most certainly lead to a smooth face (perhaps hidden by expert layers of foundation and contouring), but neglecting anything south of the chin will lead to a, well... craggy neck.

In the 'Neck Exposé' study conducted by PRAI Beauty, almost half of participants claimed their neck gives away their age, a third claimed their neck looked more aged than their face, yet only 3% were using a targeted neck cream.

A resounding 66% agreed that wearing a polo neck can make a woman look younger (case study available upon request from PRIA) – as claimed by best-selling author Nora Ephron in her book ‘I Feel Bad About My Neck’ - and a quarter of women admitted they too feel bad about their necks.

See the amusing excerpt here...

Other areas of concern when it comes to giving away your age are the hands (according to 66%), followed by the eyes and upper arms.

Cathy Kangas, CEO & Founder of PRAI Beauty - otherwise known as The Neck-xperts - says “What’s evident here is that neck ageing becomes a problem early on, in the ageing process, in your mid-forties – much younger than most of us realise! It’s the biggest giveaway, yet I’m shocked to see almost all women we spoke to didn’t look after it at all!”

Josie's Juice interviewed Cathy about all things PRAI, and asked her about her charitable side, too!


When you introduced the Ageless Throat & Decolletage Crème ten years ago, did you expect it to become such a cult product?


We always knew we were onto something when we launched our iconic Ageless Throat & Decolletage Crème, as the formulation works so well on the sensitive skin in that area.  The testing and before and afters were proving this. However, we never quite envisaged it would end up selling one every 60 seconds worldwide and become a bestseller in every country!  It makes me very proud.

Find the Ageless Throat & Decolletage Crème HERE.


How soon after did you introduce the Night Crème, and how do they differ?


We launched the Ageless Throat & Decolletage Night Crème in 2019. The formula is different from the day crème, as it contains two types of retinol that are great at helping to repair the skin on the neck and decolletage when you sleep. The duo provides the perfect neck care day and night.

Find the Night Crème HERE.


Explain how the serum complements the duo?


Our Ageless Throat & Decolletage Serum is hugely popular.  It has a metal rollerball applicator, which is very cooling and easy to apply. We find the younger customers love this one too!  Again, the formula speaks for itself when it comes to the before and afters.  It contains Goldenrod Extract, Red Algae and Hematite Extract and is brilliant at boosting moisture and collagen and protecting the skin. I always recommend applying this first and then locking the moisture in with the crème, for the best results.

Find the serum HERE.


Necks and hands show the most ageing of all – was this catylst to kick of PRAI (and what does PRAI mean?)


Yes, I recognised there was a gap in the market for targeted skincare for women 40+.  So often women put all of their energy into facial skincare and completely forget other areas of their body that give their age away, such as the neck and hands!  These areas are so delicate and need specially formulated, gentle but powerful formulas – just like you would use an eye cream.  All of our products contain amazing Prai oil from Thailand, which inspired our name! 


Tell me more about why you started PRAI for Paws?


I am passionate about animal welfare. I sit on the board of the Humane Society in the US and work tirelessly to make the world a better place for animals.  I set up PRAI for Paws, where every sale of PRAI helps fund our animal rescue efforts, it was a big reason behind launching the brand in the first place.  For instance, we were able to run the Free the Shelters campaign which sponsors the adoption fees for thousands of rescue animals, helping to provide them with forever homes. Everyone in our head office has a rescue pet and we offer pawternity leave, it’s a huge part of our company!  We don’t just write a cheque at the end of the year!

Read more about PRAI for Paws HERE.


Why is your work in Afghanistan more important than ever?


I work with Pen Farthing, CEO of Nowzad and we recently needed to help raise awareness and funds for Pen and his rescue animals in Afghanistan to urgently leave Kabul. We’re still working on evacuating the staff of Nowzad.  Pen has done huge amounts of work there, helping to rescue animals and I’m his biggest supporter.

Shop the whole range and read more about the PRAI backstory HERE.

What’s interesting from PRAI's research is that women in their 40s (when neck ageing starts to become apparent) most wanted to try a targeted neck product (63%).

But... they all agreed that they don’t want to spend a lot on it, with $50 the maximum most are prepared to pay. This could be a reason that, with a majority of neck creams averaging $100+ (and some reaching $200+), this is why so few are actually using one a neck cream.

The 'Neck Exposé' coincides with the ongoing global success of PRAI Beauty Ageless Throat & Decolletage Crème, where 1 sells every 60 seconds - quickly turning it into a cult classic, and garnering rave reviews.

Women reported seeing results in as little as seven days, thanks to the clinically proven ingredient, unique to PRAI called SepiliftTM, which helps restore elasticity and supports the skin’s collagen.

Also: ninety seven percent of women who used the product said lines and wrinkles looked less visible on the neck and décolletage in just one week.

The PRAI Beauty Ageless Throat & Decolletage Crème is a rich, luxe crème featuring the unique Sepilift™ technology and Hyaluronic Acid to dramatically lift and tighten sagging skin, diminish fine lines and crepiness – within seven days.

More about the PRAI Beauty Ageless Throat & Decolletage Crème:

  • Sepilift™ technology: restores elasticity and boosts collagen
  • Hyaluronic Acid: helps plump and fill-in wrinkles
  • Shea Butter and Squalane: locks in moisture for long-lasting hydration
  • Mulberry, Saxifrage and Grapeseed extracts: helps even-out skin tone
  • Vitamins A, E and F: rejuvenates aging and damaged skin
  • PRAI extract: for amazing suppleness and glow

More about the PRAI Beauty Ageless Throat & Decolletage Night Crème:

Notice how lines and wrinkles appear worse in the morning? Skin naturally loses moisture overnight; this but PRAI's clinically proven night crème contains nine different hydrators to keep skin bathed in moisture, plus two kinds of Retinol - the gold standard in anti-aging - maximising the body’s overnight repair process to boost collagen, fade wrinkles and visibly brighten skin. It contains:

  • Encapsulated Retinol: boosts collagen and dramatically smoothes wrinkles
  • Sepilift™ technology: to lift and tighten
  • Hyaluronic Acid: helps plump and fill-in wrinkles
  • Wellagyl™: helps hydrate and firm delicate skin
  • Squalane: delivers unbeatable softness
  • PRAI oil: for a lit-from-within glow

More about the PRAI Beauty Ageless Throat & Decolletage Serum, it contains:

  • Goldenrod extract: shields skin from daily environmental damage
  • Hematite extract: improves skin tone and texture
  • Red algae: helps bind water to skin for deep and lasting hydration
  • PRAI oil: for touchable softness

Follow PRIA on Facebook HERE and on Instagram HERE.

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