You know a NEW Dyson attachment is BIG news in the hair world... especially when you consider that every single Dyson hair tool ever invented has essentially revolutionised the hair industry... forever.
As a long-time reviewer of hair tools, for traditional print media (magazines and newspapers), and of course for this portal site here Josie's Juice for the past 11 years, I know an 'aha moment' in beauty when I see it.
I've been across many new hair tool launches, and love using my hair as a quasi follicular 'guinea pig', and while I am no professional hair stylist, I certainly know my way around hair curlers and curling wands, and yes a straightener... I prefer my hair with a side of kink than dead straight, FYI.
For the Dyson global research and development team, it's much more than working on just a whim when uncovering what's going to work on hair of ALL types. As you can imagine, it takes years and years, and teams and teams of experimental trials until they, well, nail it!
And positively nail it they have.
So... introducing: the Dyson Flyaway Attachment - for salon standard smooth finish.
Feast your eyes, then watch the video on how it works, and how to attach it to your existing Dyson tool:
In hiding flyaways it increases strand alignment and enhances natural shine.
The best part of all? It happens without the extreme heat. In fact, their credo is: "healthy, salon style at home."
New Dyson Supersonic Flyaway attachment works to 'mechanise' professional stylists’ techniques to smooth flyaways, without the extreme heat. Plus, it's engineered for different hair types: the Flyaway tool adds to the Dyson Supersonic attachments designed to style different types of hair, including the wide tooth comb for afro and textured hair and a re-engineered diffuser and styling concentrator.
Okay, so it's time to give a shout out to this actual engineers who I know wear lab coats to get things right just for us...
“Our engineers are driven to rethink convention and our obsession with airflow led us to push the potential of Coanda after observing how stylists use a ‘brush and blow dryer’ technique to smooth flyaway," says Emma Sheldon, Dyson Hair Care Category Director.
"Traditionally, this skilled technique involves the stylist using a round brush to section and manage the hair, whilst directing airflow from the dryer to push the flyaways into the style and out of sight. We set out to find a way to innovate a way to mechanise this method for the everyday styler. The new Dyson Supersonic™ Flyaway attachment harnesses the phenomenon of Coanda to smooth flyaways out of sight, without exposing the hair to extreme heat damage.”
More about my fave engineering peeps behind it all:
Dyson engineers gathered in excess of 1.14 billion (BILLION!) individual pieces of professional styling data, captured from over 10,000 hours of professional stylist trials, observing more than 420 stylists across 80 salons around the world.
Look, just look at them in action:
While stylists were observed using a round brush and blow dryer to smooth stray hairs, self-stylers seeking that same salon standard sleek finish were found to turn to high heat solutions after styling, such as straighteners with fixed plates. This final pass exposes the hair to unnecessary additional heat, increasing the risk of preventable damage – damaged hair is weaker and more prone to breakage, thus perpetuating the prevalence of further flyaways.
Adds Jen Atkin, Dyson Global Styling Ambassador: “I think we can all agree that flyaway frustration is real! Nothing feels as good as that salon blow dry finish. The trick to tame annoying flyaways is a core skill for a stylist. However, we want our clients to now be able to get that same glossy finish at home. Dyson’s latest attachment does exactly that – it allows smooth seekers to get a super sleek finish, on their own, not just from the salon.”
Engineers tested a range of angles before reaching the optimum semi-circular curve that gives the Flyaway Attachment its distinct shape. Early prototypes feature a closed circular loop, yet through further testing, engineers identified the bottom of the circle to be superfluous. Dyson’s lean engineering philosophy fuelled further iterations to remove surplus material, without impacting performance.
The Dyson Supersonic Flyaway Attachment is a unique form.
Dyson has a heritage of changing the shape of convention, spearheaded by the Dyson Supersonic hair dryer, a tool engineered to deliver a spectrum of styles across different hair types, without extreme heat.
Enter hair stalwart and superstar Renya Xydis, Dyson Styling Ambassador in Australia:
“The Dyson Supersonic Flyaway attachment is my new secret weapon to tame those annoying flyaways. Unlike some conventional attachments, you control the tool, it doesn’t control you! The engineering behind the Coanda effect makes it so much easier to achieve salon standard smoothness. You’ll look like you’ve stepped out of the salon from the ease of your bathroom – yet another game changer from Dyson.”
More about the Dyson Supersonic hair dryer:
It dries hair... FAST.
It's powered by the small, yet powerful Dyson digital motor V9, which spins at up to 110,000rpm – up to SIX times faster than other hair dryer motors.
The size of the Dyson digital motor V9 allowed engineers to reposition the motor to the handle for optimum balance in the hand.
'Intelligent Heat Control' measures air temperature over 40 times a second and regulates the heat. This prevents extreme heat damage, to help protect your hair’s shine. Air Multiplier technology amplifies air by three times to produce a high-pressure, high-velocity jet of controlled air, for fast drying and precision styling.
After rigorously testing different hair types in our laboratories, Dyson has engineered different attachments for the Dyson Supersonic hair dryer to style different types of hair. In addition to the new Flyaway Attachment, Dyson engineered attachments include the Gentle Air Attachment, Wide Tooth Comb, Diffuser and Styling Concentrator.
Gentle air dryer: Engineered for fast yet gentle styling for fine hair and sensitive scalps, while also helping prevent colour fade.
The gentle air dryer provides a softer, more diffused airflow whilst still allowing fast drying. Much like the Dyson Airwrap™ styler, this attachment takes advantage of the Coanda effect. The attachment manipulates the machine’s airflow to widen its path, delivering a gentle, cooler airflow to the scalp. It does this by maintaining the same amount of energy as bare product through diffusing the air over a larger area. This allows users to have the benefit of using the product in the high flow and high heat settings.
By maintaining lower temperatures, the Gentle air attachment can help prevent against colour fade, keeping your colour brighter for longer. THIS I LOVE!
Wide-tooth comb: engineered for curly and coily hair, the new Wide tooth comb helps shape, lengthen and create volume. Conventional combs can lack styling ability, cause pain and damage hair. They also lack in robustness.
Dyson’s new Wide-tooth comb’s teeth have a large soft radius. This facilitates a balance of evenness of flow distribution across the attachment. This is more comfortable and gentle on the scalp while enabling even drying. The teeth are held together by a flexible torsion bar. This enables effective detangling whilst allowing the teeth to naturally conform to the shape of the scalp in-use.
Dyson’s diffuser has been engineered for even diffusion to help define curls and reduce frizz. Dyson’s second-generation diffuser possesses a two-tiered mesh system, creating its own pressure environment within the head of the attachment. The mesh acts as a porous barrier dissipating the airflow. This results in an even distribution of low velocity airflow – enhancing and defining curls.
This attachment also has longer prongs. These are designed to channel uninterrupted airflow to the roots of the hair. The prongs also scoop back on themselves. This directs hot airflow away from the scalp but still allows the airflow to dry the hair.
Styling concentrator: Fast, precise airflow for controlled styling, one section at a time. This is engineered for different hair types whether you’re looking to create a smooth, straight finish or a bouncy blow dry. To enable a thinner, more precise airflow, it is now wider and thinner.
The new Dyson SupersonicFlyaway attachment is fully compatible with existing models of the Dyson Supersonic hair dryer and will be available both individually, priced at AU$99, and within the box of new machines purchased from 5 August, with an RRP of AU$599.
The new Dyson Supersonic Flyaway Attachment is available when purchasing the Dyson Supersonic hair dryer iron/fuchsia, black/nickel and bright nickel/bright copper on Dyson.com.au.
The new Flyaway Attachment is also available when purchasing the Dyson Supersonic hair dryer iron/fuchsia and black/nickel at David Jones, Myer, The Iconic, AdoreBeauty.com.au, HairHouse, Sephora, Harvey Norman, The Good Guys and selected Bing Lee stores.
To buy, learn more and experience the Dyson Supersonic™ hair dryer, visit Dyson.com.au.
All Dyson machines come with a two year warranty covering parts and labour, and when purchased directly from Dyson, they have a 45 day money back guarantee.
It's advisable to buy direct from the people who made it at Dyson.com.au for exclusive models, flexible delivery options, best price policy and auto-warranty registration.
A bit more about Dyson because I am so fascinated:
Dyson is a global research and technology company with engineering, research, development, manufacturing and testing operations in Singapore, the UK, Malaysia and the Philippines.
Having started in a coach house in the UK, Dyson has consistently grown since it was established in 1993. Today, it has two technology campuses in the UK spanning over 800 acres in Malmesbury and Hullavington and a global headquarters in Singapore. Dyson remains family-owned and employs over 14,000 people globally including 6,000 engineers and scientists. It sells products in 83 markets internationally.
Dyson is investing £2.75bn in the business to conceive revolutionary products and technologies.
Dyson has global teams of engineers, scientists and software developers focused on the development of solid-state battery cells, high-speed electric digital motors, sensing and vision systems, robotics, machine learning technologies and A.I. investment.
Since inventing the first cyclonic bagless vacuum cleaner - the DC01 - in 1993, Dyson has created problem solving technologies for haircare, air purification, robotics, lighting and hand drying.
More pics of the Dyson Flyaway Attachment in action here:
