Every second of every day, someone
somewhere is buying, applying or posting about a Maybelline New York product! Let that sink in for a minute…
Since
the brand's inception in 1915, Maybelline has continued to invent, reinvent and
champion every woman’s right to proudly express her own unique beauty, her way!
And that initial conversation that began between Mabel Williams and her mirror
100 years ago continues today but between Maybelline and millions of women
around the world. I ahem always loved hearing about Mabel's heritage since I was a child and enamoured with makeup.
Did it all start with Mabel singeing her eye brows trying to make sugar
frosting? Was she trying to create the smoldering eyes of a silent screen star
with coal dust and Vaseline in an effort to win back the love of her life?
Either way, Mabel Williams struck a match and lit a fire that has been burning
ever since. And inspiring us for decades in the process, too.
To celebrate Maybelline NY’s colourful past and
bright future, the brand will kick off a year of impactful experiences across
every channel that celebrates the unmistakable presence and spirit of the
Maybelline New York woman.
Kicking off in March, with the
brand providing a continuous stream of inspiration through makeup artistry, vintage
images, social conversation and ultimately through the products that showcase on-trend
innovation. And we have loved watching it all.
From the most iconic pink and green tube of Great
Lash Mascara to the brands best-selling products including Color Sensational
Lip Color, Color Tattoo Eye Shadow and Master Precise Eye Liner, Maybelline NY has
created the “It Girl Collection”, highly visible in store.
Join the social media conversation with:
#ShesStillGotIt #Maybelline100
And… perhaps the most iconic of all: that little green and pink tube.
The best-selling
mascara and a long-time favourite among models and professional make-up
artists… Maybelline’s Great Lash Mascara.
Originally launched in its iconic
pink and green tube in 1971, how is this for a stat: currently, one tube of Great Lash Mascara is sold
every 1.2 seconds worldwide! I've always loved Great Lash stats!
This
all-time classic mascara has been at the forefront of many intense and
seductive gazes. The cosmetic has touched women of all ages, being passed down
from grandmothers to mothers to daughters and between makeup artists. The
creamy quick-drying formula conditions as it thickens for the best all-rounder
buildable mascara you can wear from desk to dinner. The lash-doubling formula
glides on smoothly and the lash building brush makes it easy to get a full lash
look without clumps or mess.
Easy to
apply with no waiting to dry between applications and Great Lash Mascara is
hypoallergenic and safe for sensitive eyes. The mascara is available in both
Very Black and darker still, Blackest Black.
Also available
in the Great Lash range is Great Lash Waterproof, Great Lash Big and Great Lash
Lots of Lashes.
Unchanged with its iconic green and pink packaging,
Maybelline NY Great Lash Mascara is available from supermarkets,
pharmacies, variety and independent stores. RRP $12.95.
Here is that little green tube (below) in amongst some classics and some 'new classics' from Maybelline… as part of the Maybelline goodies you could win:
CLASSIC