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Thursday 2 July 2015

Maybelline 100 Years: VIDEO + vintage Maybelline ads + reader giveaway

Maybelline has just turned 100!

Yes, the global brand is a century old… and YOU can be in the running to get some presents. Scroll down for details on the reader comp for Josie's Juice readers, below (but first, check out the one and only Ruby Rose (also, a cry successful face of the brand):

Take a look back at 10 decades of truly iconic beauty looks.

Congrats to Maybelline. Here’s to 100 more years of inspiration and dreaming big!

And now, some truly epic vintage ads through the ages of Maybelline. LOVE this, love nostalgia.

Every second of every day, someone somewhere is buying, applying or posting about a Maybelline New York product! Let that sink in for a minute…

Since the brand's inception in 1915, Maybelline has continued to invent, reinvent and champion every woman’s right to proudly express her own unique beauty, her way! And that initial conversation that began between Mabel Williams and her mirror 100 years ago continues today but between Maybelline and millions of women around the world. I ahem always loved hearing about Mabel's heritage since I was a child and enamoured with makeup.

Did it all start with Mabel singeing her eye brows trying to make sugar frosting? Was she trying to create the smoldering eyes of a silent screen star with coal dust and Vaseline in an effort to win back the love of her life? Either way, Mabel Williams struck a match and lit a fire that has been burning ever since. And inspiring us for decades in the process, too.

To celebrate Maybelline NY’s colourful past and bright future, the brand will kick off a year of impactful experiences across every channel that celebrates the unmistakable presence and spirit of the Maybelline New York woman.

Kicking off in March, with the brand providing a continuous stream of inspiration through makeup artistry, vintage images, social conversation and ultimately through the products that showcase on-trend innovation. And we have loved watching it all.

From the most iconic pink and green tube of Great Lash Mascara to the brands best-selling products including Color Sensational Lip Color, Color Tattoo Eye Shadow and Master Precise Eye Liner, Maybelline NY has created the “It Girl Collection”, highly visible in store.

Join the social media conversation with:

#ShesStillGotIt #Maybelline100

And… perhaps the most iconic of all: that little green and pink tube.

The best-selling mascara and a long-time favourite among models and professional make-up artists Maybelline’s Great Lash Mascara.

Originally launched in its iconic pink and green tube in 1971, how is this for a stat: currently, one tube of Great Lash Mascara is sold every 1.2 seconds worldwide! I've always loved Great Lash stats!

This all-time classic mascara has been at the forefront of many intense and seductive gazes. The cosmetic has touched women of all ages, being passed down from grandmothers to mothers to daughters and between makeup artists. The creamy quick-drying formula conditions as it thickens for the best all-rounder buildable mascara you can wear from desk to dinner. The lash-doubling formula glides on smoothly and the lash building brush makes it easy to get a full lash look without clumps or mess.

Easy to apply with no waiting to dry between applications and Great Lash Mascara is hypoallergenic and safe for sensitive eyes. The mascara is available in both Very Black and darker still, Blackest Black.   

Also available in the Great Lash range is Great Lash Waterproof, Great Lash Big and Great Lash Lots of Lashes.

Unchanged with its iconic green and pink packaging, Maybelline NY Great Lash Mascara is available from supermarkets, pharmacies, variety and independent stores. RRP $12.95.

Here is that little green tube (below) in amongst some classics and some 'new classics' from Maybelline as part of the Maybelline goodies you could win:

Great Lash mascara
Colour Show Nail Colour (picture in Glitter It)
Colour Sensational Lipstick (picture in 904 Vivid Rose)
Master Precise Liner

Colour Drama Lip Pencils (picture in Fab Orange)
PumpedUp! Colossal Mascara
Dream Wonder Foundation (picture in Pure Beige)
Master Hi-Light Bronzer

Here is a behind the scenes video, which is a behind the scenes look into the making of their 2014 calendar, which explored a number of gorgeous looks:

And now, feast your eyes on the prize! One pack with all this can be yours. Enter below.

And here is what you need to do to win one pack of Maybelline goodies.

- Follow me on Instagram and Twitter if you are on the social media platforms. Also, share the 'Maybelline' prize photo on @josiegags on Instagram by taking a screenshot of it, then using these hashtags: #regram #josiesjuice #competitions #giveaways #prizes #MaybellineAU

- Share this link on your Facebook wall

- Comment below on why you'd like to win this prize AND email me at josiegags@optusnet.com.au so I can contact you in case you are a winner. In the email, please provide your address (so many people forget these steps and don't enter a valid email address below, and I spend lots of time trying to track you down, or simply give the prize to the next person - not fun for anyone!)

(If you find it hard to comment below because your device won't let you - sometimes that happens on an iPhone, for example - simply send me your entry and mailing address via email at josiegags@optusnet.com.au).

*Competition is open to Australian residents only.

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