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In news just in, Coty Prestige, a division of Coty Inc., announced today that it signed an agreement with MG Icon LLC - a joint venture between Madonna, Guy Oseary, and Iconix Brand Group, Inc. - to launch the celebrated star's first fragrance.
There have been whispers for years about a scent from Madonna but nothing has ever materialised.
And now, it's finally happening.
The fragrance will debut exclusively at Macy’s in April 2012 in the United States, with global distribution beginning in May. The fragrance is set to launch in Australia in the first quarter 2012.
The agreement with Coty marks the first time Madonna, the top selling female recording artist of all time, with more than 300 million records sold worldwide, will launch a fragrance.
It kinda seems like Madonna should have had a fragrance by now; indeed, it has been something on her mind for years.
Madonna said to Women’s Wear Daily, "I have always been obsessed by fragrance and for years wanted to create something personal that was an expression of me but that other people could relate to as well. Something honest, and yet daring, hence the name Truth or Dare.”
“Madonna is the marquis addition to Coty’s unrivaled brand portfolio and further establishes us as cutting edge leaders in the global beauty industry,” Bernd Beetz, CEO, Coty Inc said. “We are thrilled to embark on this new venture with Madonna, a global icon with unprecedented star power and cultural relevance.”












The monthly magazine created by online shopping haven http://www.asos.com/ is something else.




Be still my heart.
For more, see: http://www.harpersbazaar.co.uk/fashion/fashion-specials/supers-world-december-2011