Max Factor + Victoria's Secret collaboration

In fashion and beauty collab news just in, Max Factor has just announced its official make-up collaboration with the world-famous Victoria's Secret Fashion Show.

Regular readers of Josie's Juice will know we are Victoria's Secret OBSESSED.

The partnership with one the most most iconic lingerie retailer on the planet will make history for Max Factor, as it will execute the make-up look for the highly anticipated 2016 runway show.

With more than 100 years of heritage perfecting make-up artistry and diagnostics, Max Factor’s mission is to "empower and transform women, allowing them to become more of the women they are."

Victoria’s Secret will work with Max Factor’s team of make-up artists to create a flawless make-up look that brings to life the natural, yet glamorous and alluring beauty of the Victoria’s Secret models starring in the show.

Max Factor Miracle Touch Foundation is the official foundation of the 2016 Victoria’s Secret Show. This lightweight foundation glides onto the skin without settling into imperfections, revealing a flawless, even and radiant base.

Commenting on the announcement, Karen Owen, VP Marketing Max Factor says:

“The Victoria’s Secret Fashion Show is the world’s most exciting, explosive and iconic fashion moment – and we are so looking forward to show day. We can’t wait to showcase the transformative power of Max Factor mascara on the world-famous Victoria’s Secret models.”

Earlier this month, Max Factor announced international model and Victoria’s Secret Angel Stella Maxwell as its newest global brand ambassador. Stella, who gained her Angel wings in 2015, will star in the 2017 Max Factor campaigns, joining fellow Angel Candice Swanepoel as part of the Max Factor family.

Here is that gorgeous creature Candice. Ah, you guys... she's kinda perfect:

For more announcements and upcoming news, follow Max Factor on:

Instagram: www.instagram.com/maxfactorau

Facebook: www.facebook.com/MaxFactorAU

Follow Victoria’s Secret on:




Instagram: www.instagram.com/victoriassecret/

Twitter: www.twitter.com/VictoriasSecret

Facebook: www.facebook.com/victoriassecret/

And you can follow Candice Swanepoel at www.instagram.com/angelcandices/ or on Snapchat @candyswan

And follow Stella Maxwell on her Instagram account at: www.instagram.com/stellamaxwell

In other breaking VS news... well, read this:

The world’s most famous runway show heads to the world’s sexiest city. That’s right—the 2016 Victoria’s Secret Fashion Show will film in Paris for the first time ever! Watch the Angels as they debut the latest Victoria’s Secret and PINK collections December 5, 2016, 10/9c on CBS—straight from the City of Light. For more details, click here: http://i.victoria.com/gl4.

And now, just because (*obsession warning!), here are some of my very fave Victoria's Secret clips featuring Candice:

DIY Lipstick Out Of Bubblegum - Rclbeauty101: VIDEO

My daughter totally just found this #viralvideo - great (messy?!) #schoolholiday fun: how to make #lipstick with... #bubblegum! (I AM SPEAKING ONLY IN HASHTAGS RIGHT NOW, FOLKS!!)

#MAKEFITHAPPEN Sarah Ellen x Maybelline: VIDEOS

'Making FIT Happen' is the new campaign from Maybelline AU and stars the Australian internet sensation Sarah Ellen - she has a HUGE following on her @sarah3llen Instagram account.

It's also a clever play on the phrase "Making Fetch Happen", from the cult movie 'Mean Girls'.

The new 'Making FIT Happen' ad campaign is just on Aussie TV (see ad below) and the cute-as ads from Sarah Ellen are also just live. See them below, too.

The blurb says that "Making FIT Happen  is all about the attitude, and social media superstar Sarah Ellen (https://www.youtube.com/Officialsarah...) has plenty to go round! Watch her work her inner girl boss in our latest collaboration with her for our new FITme Matte + Poreless foundation."

You can see more at www.MakeFitHappen.com.au
#MAKEFITHAPPEN

And follow the Australian Maybelline Facebook page here.

Here are the clips:

And a behind the scenes reel:

And the new TVC you've likely seen on Australian TV:

And here is Sarah Ellen when Josie's Juice caught up with her at this year's Mercedes Benz Australian Fashion Week:

Lancôme ‘WÔW’ party, Casino de Paris: PHOTOS

Lancôme has celebrated 80 years of beauty with all its ambassadresses in Paris on July 8, 2015.

Yesterday, Lancôme General Manager, Françoise Lehmann, hosted a party at Casino de Paris - the ‘WÔW’ party, nicknamed after Lancôme’s signature letter - to celebrate the 80th anniversary of the brand, founded by entrepreneur Armand Petitjean in 1935.

This was Lancôme’s opportunity to celebrate its continually unique take on French beauty. From the surrealistic photocall that saw guests strike a pose amongst giant cut outs of the brands iconic products and symbols, to the poetic fresh rose arch that served as an entrance to the theatre and a playful exhibition of carefully conserved objects from its patrimony: everything stated loud and clearly that “La vie est belle en Lancôme”, life is beautiful with Lancôme.

Celebrating 80 years of Lancôme is also celebrating femininity the Lancôme way. This could not have been achieved without the women who today embody the brand: Julia Roberts, Penélope Cruz, Kate Winslet, Lupita Nyong’o, Lily Collins, Alma Jodorowsky and Daria Werbowy were all on stage together for the first time ever, to wish a happy anniversary to Lancôme. Isabella Rossellini, who graced the brand with her charm and beauty for so many years, was the master of ceremony.

Among the highlights of the party, which gathered more the 1200 guests from the beauty, fashion, film and art world, was ultimate showgirl Kylie Minogue’s private concert of some of her most danced to songs, followed by French DJ Kiddy Smile who played late into the night.

Françoise Lehmann, together with Jean-Paul Agon (Chairman and Chief Executive Officer of L’Oréal, Lancôme’s parent company), and Nicolas Hieronimus (President Selective Divisions of L’Oréal), greeted an impressive list of guests on the red carpet. Elettra Rossellini Wiedemann, Michelle Rodriguez, John Legend, Chrissy Teigen, Ellen von Unwerth, Ian Bohen, Soko, Peter Lindberg, Jin Min Han, Petra Nemcova, Nicole Warne, Hanne Gaby Odiele, Lily Donaldson, Daria Strokous, Izabel Goulart, Mert Alas & Marcus Piggott, Riccardo Tisci, Anna Ewers, Les Twins, Emmanuelle Alt, Caroline Vreeland, Anthony Vaccarello, Christina Pitanguy, Kristina Bazan, Billy Hell, Erica Pelosini, Candela Novembre, Ulyana Sergeenko, Yiqing Yin, Alexandre Mattiussi, Joséphine de La Baume, Miroslava Duma, Chiara Ferragni, Elena Perminova, Jacquemus, Jamie Bochert, Gaia Weiss, Cameron Silver, Sveva Alviti, Jeanne Damas, Eva Doll, Clara Paget, Anna Cleveland, Cécile Togni, Chrystel Saint Louis Augustin. Caroline de Maigret, the Parisian muse of Lancôme and epitome of French Chic, and Lisa Eldridge, recently appointed creative director of Lancôme Make up, were also in attendance.

The party is only one of the highlights of a celebration that started last January with the release of ‘Editions du Regard’ a book celebrating the brand’s heritage. This was followed by the launch of the first web only limited edition Lancôme products - three shades of the legendary L’Absolu Rouge, and a participative digital platform designed as a tribute to Lancôme’s customers “You are Lancôme”. Five participants who entered this creative ‘selfie’ contest won a ticket to the WÔW party last night. The celebration will reach its climax in December with the launch of two extremely limited editions: the re edition of Les Jumelés, a jewel lipstick case form Lancôme’s patrimony, and a very special version of the new La Vie est Belle l’Extrait created with France’s oldest high jeweller, Mellerio dit Mellers.

All images: © Stéphane Feugère for Lancôme #lancôme80

Clown Makeup Contouring: VIDEO

This video is going viral.

Whether you're a makeup addict or not, the Clown Color Correct Highlight & Contour video will blow you away. Watch:



Follow Bella De Lune Art on Facebook here, and on YouTube here.

Maybelline 100 Years: VIDEO + vintage Maybelline ads + reader giveaway

Maybelline has just turned 100!

Yes, the global brand is a century old… and YOU can be in the running to get some presents. Scroll down for details on the reader comp for Josie's Juice readers, below (but first, check out the one and only Ruby Rose (also, a cry successful face of the brand):



Take a look back at 10 decades of truly iconic beauty looks.

Congrats to Maybelline. Here’s to 100 more years of inspiration and dreaming big!

And now, some truly epic vintage ads through the ages of Maybelline. LOVE this, love nostalgia.

Every second of every day, someone somewhere is buying, applying or posting about a Maybelline New York product! Let that sink in for a minute…

Since the brand's inception in 1915, Maybelline has continued to invent, reinvent and champion every woman’s right to proudly express her own unique beauty, her way! And that initial conversation that began between Mabel Williams and her mirror 100 years ago continues today but between Maybelline and millions of women around the world. I ahem always loved hearing about Mabel's heritage since I was a child and enamoured with makeup.

Did it all start with Mabel singeing her eye brows trying to make sugar frosting? Was she trying to create the smoldering eyes of a silent screen star with coal dust and Vaseline in an effort to win back the love of her life? Either way, Mabel Williams struck a match and lit a fire that has been burning ever since. And inspiring us for decades in the process, too.

To celebrate Maybelline NY’s colourful past and bright future, the brand will kick off a year of impactful experiences across every channel that celebrates the unmistakable presence and spirit of the Maybelline New York woman.

Kicking off in March, with the brand providing a continuous stream of inspiration through makeup artistry, vintage images, social conversation and ultimately through the products that showcase on-trend innovation. And we have loved watching it all.

From the most iconic pink and green tube of Great Lash Mascara to the brands best-selling products including Color Sensational Lip Color, Color Tattoo Eye Shadow and Master Precise Eye Liner, Maybelline NY has created the “It Girl Collection”, highly visible in store.

Join the social media conversation with:

#ShesStillGotIt #Maybelline100

And… perhaps the most iconic of all: that little green and pink tube.

The best-selling mascara and a long-time favourite among models and professional make-up artists… Maybelline’s Great Lash Mascara.

Originally launched in its iconic pink and green tube in 1971, how is this for a stat: currently, one tube of Great Lash Mascara is sold every 1.2 seconds worldwide! I've always loved Great Lash stats!

This all-time classic mascara has been at the forefront of many intense and seductive gazes. The cosmetic has touched women of all ages, being passed down from grandmothers to mothers to daughters and between makeup artists. The creamy quick-drying formula conditions as it thickens for the best all-rounder buildable mascara you can wear from desk to dinner. The lash-doubling formula glides on smoothly and the lash building brush makes it easy to get a full lash look without clumps or mess.

Easy to apply with no waiting to dry between applications and Great Lash Mascara is hypoallergenic and safe for sensitive eyes. The mascara is available in both Very Black and darker still, Blackest Black.   

Also available in the Great Lash range is Great Lash Waterproof, Great Lash Big and Great Lash Lots of Lashes.

Unchanged with its iconic green and pink packaging, Maybelline NY Great Lash Mascara is available from supermarkets, pharmacies, variety and independent stores. RRP $12.95.

Here is that little green tube (below) in amongst some classics and some 'new classics' from Maybelline… as part of the Maybelline goodies you could win:

CLASSIC

Great Lash mascara

Colour Show Nail Colour (picture in Glitter It)

Colour Sensational Lipstick (picture in 904 Vivid Rose)

Master Precise Liner

NEW

Colour Drama Lip Pencils (picture in Fab Orange)

PumpedUp! Colossal Mascara

Dream Wonder Foundation (picture in Pure Beige)

Master Hi-Light Bronzer

Here is a behind the scenes video, which is a behind the scenes look into the making of their 2014 calendar, which explored a number of gorgeous looks:

And now, feast your eyes on the prize! One pack with all this can be yours. Enter below.

And here is what you need to do to win one pack of Maybelline goodies.

- 'Like' the Josie's Juice Facebook page

- Follow me on Instagram and Twitter if you are on the social media platforms. Also, share the 'Maybelline' prize photo on @josiegags on Instagram by taking a screenshot of it, then using these hashtags: #regram #josiesjuice #competitions #giveaways #prizes #MaybellineAU

- Share this link on your Facebook wall

- Comment below on why you'd like to win this prize AND email me at josiegags@optusnet.com.au so I can contact you in case you are a winner. In the email, please provide your address (so many people forget these steps and don't enter a valid email address below, and I spend lots of time trying to track you down, or simply give the prize to the next person - not fun for anyone!)

(If you find it hard to comment below because your device won't let you - sometimes that happens on an iPhone, for example - simply send me your entry and mailing address via email at josiegags@optusnet.com.au).

*Competition is open to Australian residents only.

Kandee Johnson as Barbie, Ruby Rose: VIDEOS

If you love makeup transformation videos, you have to watch this… morphing into Barbie (and later… woman of THE moment, Ruby Rose):

Her name is Kandee Johnson, and here is what she says on YouTube:

This is the first hi-speed transformation I've done, so let me know if you want more! I thought Barbie would be fun, because I'm not sure people want the step by step "how to look like Barbie" instructions. If you do you can watch it here: http://bit.ly/1pYB2Ba


Or this is just a fun and fast way to see me go from "Human girl to Barbie" in less than 2 minutes! Let me know if you want me to more of these, not just for Barbie but for any other character!

DISCLAIMER: No one paid me to be a barbie girl, in a barbie world, wrapped in plastic, it's fantastic. You can brush my hair...whaaat?! 

Huge, Barbie and Kandee hugs, your virtual bff, Kandee.

Kandee is holding a GLAMINAR (MAKEUP EDUCATION EXTRAVAGANZA) on June 27: WWW.GLAMINAR.COM

And this, as Ruby Rose:

She says:

COME BE MY BFF EVERYWHERE:

INSTAGRAM: http://www.instagram.com/kandeejohnson
TWITTER: http://www.twitter.com/kandeejohnson
FACEBOOK: http://www.facebook.com/kandeejohnson
MY VLOG CHANNEL: http://www.youtube.com/kandeeland