Maybelline 100 Years: VIDEO + vintage Maybelline ads + reader giveaway

Maybelline has just turned 100!

Yes, the global brand is a century old… and YOU can be in the running to get some presents. Scroll down for details on the reader comp for Josie's Juice readers, below (but first, check out the one and only Ruby Rose (also, a cry successful face of the brand):



Take a look back at 10 decades of truly iconic beauty looks.

Congrats to Maybelline. Here’s to 100 more years of inspiration and dreaming big!

And now, some truly epic vintage ads through the ages of Maybelline. LOVE this, love nostalgia.

Every second of every day, someone somewhere is buying, applying or posting about a Maybelline New York product! Let that sink in for a minute…

Since the brand's inception in 1915, Maybelline has continued to invent, reinvent and champion every woman’s right to proudly express her own unique beauty, her way! And that initial conversation that began between Mabel Williams and her mirror 100 years ago continues today but between Maybelline and millions of women around the world. I ahem always loved hearing about Mabel's heritage since I was a child and enamoured with makeup.

Did it all start with Mabel singeing her eye brows trying to make sugar frosting? Was she trying to create the smoldering eyes of a silent screen star with coal dust and Vaseline in an effort to win back the love of her life? Either way, Mabel Williams struck a match and lit a fire that has been burning ever since. And inspiring us for decades in the process, too.

To celebrate Maybelline NY’s colourful past and bright future, the brand will kick off a year of impactful experiences across every channel that celebrates the unmistakable presence and spirit of the Maybelline New York woman.

Kicking off in March, with the brand providing a continuous stream of inspiration through makeup artistry, vintage images, social conversation and ultimately through the products that showcase on-trend innovation. And we have loved watching it all.

From the most iconic pink and green tube of Great Lash Mascara to the brands best-selling products including Color Sensational Lip Color, Color Tattoo Eye Shadow and Master Precise Eye Liner, Maybelline NY has created the “It Girl Collection”, highly visible in store.

Join the social media conversation with:

#ShesStillGotIt #Maybelline100

And… perhaps the most iconic of all: that little green and pink tube.

The best-selling mascara and a long-time favourite among models and professional make-up artists… Maybelline’s Great Lash Mascara.

Originally launched in its iconic pink and green tube in 1971, how is this for a stat: currently, one tube of Great Lash Mascara is sold every 1.2 seconds worldwide! I've always loved Great Lash stats!

This all-time classic mascara has been at the forefront of many intense and seductive gazes. The cosmetic has touched women of all ages, being passed down from grandmothers to mothers to daughters and between makeup artists. The creamy quick-drying formula conditions as it thickens for the best all-rounder buildable mascara you can wear from desk to dinner. The lash-doubling formula glides on smoothly and the lash building brush makes it easy to get a full lash look without clumps or mess.

Easy to apply with no waiting to dry between applications and Great Lash Mascara is hypoallergenic and safe for sensitive eyes. The mascara is available in both Very Black and darker still, Blackest Black.   

Also available in the Great Lash range is Great Lash Waterproof, Great Lash Big and Great Lash Lots of Lashes.

Unchanged with its iconic green and pink packaging, Maybelline NY Great Lash Mascara is available from supermarkets, pharmacies, variety and independent stores. RRP $12.95.

Here is that little green tube (below) in amongst some classics and some 'new classics' from Maybelline… as part of the Maybelline goodies you could win:

CLASSIC

Great Lash mascara

Colour Show Nail Colour (picture in Glitter It)

Colour Sensational Lipstick (picture in 904 Vivid Rose)

Master Precise Liner

NEW

Colour Drama Lip Pencils (picture in Fab Orange)

PumpedUp! Colossal Mascara

Dream Wonder Foundation (picture in Pure Beige)

Master Hi-Light Bronzer

Here is a behind the scenes video, which is a behind the scenes look into the making of their 2014 calendar, which explored a number of gorgeous looks:

And now, feast your eyes on the prize! One pack with all this can be yours. Enter below.

And here is what you need to do to win one pack of Maybelline goodies.

- 'Like' the Josie's Juice Facebook page

- Follow me on Instagram and Twitter if you are on the social media platforms. Also, share the 'Maybelline' prize photo on @josiegags on Instagram by taking a screenshot of it, then using these hashtags: #regram #josiesjuice #competitions #giveaways #prizes #MaybellineAU

- Share this link on your Facebook wall

- Comment below on why you'd like to win this prize AND email me at josiegags@optusnet.com.au so I can contact you in case you are a winner. In the email, please provide your address (so many people forget these steps and don't enter a valid email address below, and I spend lots of time trying to track you down, or simply give the prize to the next person - not fun for anyone!)

(If you find it hard to comment below because your device won't let you - sometimes that happens on an iPhone, for example - simply send me your entry and mailing address via email at josiegags@optusnet.com.au).

*Competition is open to Australian residents only.

Cheri's Camo Confession: Vitiligo Cover Up - VIDEO

This video is going viral.

It's essentially a product plug for makeup brand Dermablend, but as you will see it's far more than that.

Watch as Cheri kicks off Dermablend 'Professional's Camo Confession' campaign by sharing her story and how she has used Dermablend to stand out for who she is and not for her vitiligo:

Watch:

Hashtags for the campaign: #CamoConfessions #blendintostandout

For more, see: http://www.dermablend.com

Social media handles: @Dermablendpro @CheriLindsay

Cleo Magazine New Look: Miranda Kerr Cover - FIRST LOOK + interview with Sharri Markson

Cleo magazine is a publishing phenomenon. The magazine, which provacatively burst onto the Australian magazine scene 40 years ago, has had its most extreme of makeovers... and she's a real Aussie beauty! This just in: the cover star for the newly redesigned issue, featuring Miranda Kerr:

Under the editorship of new editor Sharri Markson - who has twice won the Walkley Award for Young Journalist of the Year Award, was news editor at Channel 7 Sydney, chief of staff at the Sunday Telegraph, political writer in Canberra's press gallery for the same newspaper, and has worked at The Sun, and the New York Post - the magazine intends to make a huge impact on the magazine market.

In an interview with Sharri for Josie's Juice, I asked her what it meant to head the redesign and relaunch of such an Australian institution:

Sharri: "I feel completely honoured to be editor of Cleo; it's amazing and I am really proud of the re-launch, I think the magazine is beautiful, we've definitely overhauled it and improved it. It's a really great mag. It's the best young women's mag out there at the moment and I just can't wait for the readers to buy it and get stuck in."

Josie: To stand out in this digital age you need to really shake things up to flourish in the hard copy magazine market, and that's clearly what you've done, yes?

Sharri: "Yes, it's completely different. And look, girls do love magazines. The research shows us that they love magazines and it's true, you're not going to go to the beach and sit down with an iPad; you know, you're not going to get on a plane without a magazine. They still have a really big place in the hearts of girls across the country, so it's just about providing an amazing magazine that they really want to read.

Josie: There's nothing like holding a fresh new magazine in your hand, and just devouring every page!

Sharri: "Yes! Absolutely!"

What have Cleo stalwarts Ita Buttrose and Lisa Wilkinson said about its new direction?


Sharri: "They've been hugely supportive. On my first day at Cleo, there was a beautiful note from Lisa Wilkinson just saying how happy she was during her time here and wishing me the best of luck, and just telling me if there was anything at all I needed, to call her. She's been really supportive.

Ita rang me when I got the job and gave me a bit of a warning and said, 'Make sure you look after MY magazine!' But she's been supportive and has spoken out publicly to say that she really thinks the new direction we're taking the magazine in is a good one. She wants the mag to be a success and she agrees that it's become too superficial and too fluffy in recent years so she thinks taking it back to its provocative roots and giving it some depth will work, because girls are so smart today. And even Mia Freedman has backed its new direction... it's great."

Josie: The new version of Cleo has no 'sex' coverlines... and that's a really big deal. Did you grapple with that? Did you welcome that?

Sharri: "It was a huge discussion internally, and in the company as well. I mean, we saw the research, and we saw that girls were more conservative than they'd been previously, more of them were living at home; they didn't want to wear sex as a badge. You know, it's just not cool to  walk around with a magazine that has sex on the front of it. And so, we had long discussions about it over the months, and decided that it was the right thing to do to have as our key pillars: beauty, fashion, social issues. And of course there's still sex content in the magazine, but it's just not the main pillar, and we're not going to use it as the main selling point on the front cover.

Josie: If there is one thing you hope any woman picking up the new Cleo gets from the magazine, what would it be?

Sharri: "I hope that the readers pick it up, fall in love with it, sit down, read it for a couple of hours, come back to it, dip in and out of it. I just hope that they love it, and that they find it a really satisfying and fulfilling experience. And it's interactive now, too. Every single page has a point of interaction. So, the Miranda Kerr interview has a video that goes with it. There's an eight minute supermodel workout in the Cleo 'Body' section, and instead of just reading the pages, you can instantly watch it on your mobile phone, do the exercise with your mobile phone, or do it online, with the trainer [James Duigan]... and it only take eight minutes! In the beauty section, we look at how to apply false lashes and there's a video, so you can watch it online or on your mobile. We've got a beauty app that's coming as well. So the whole magazine is interactive; it's not just the print product."

"Anna Quinn is the new publisher of all the young women's lifestyle titles here at Bauer and she has made sure that the whole team, not just editorial, is really on board with the new direction. The whole team has invested in this relaunch. Marne Schwartz is the head of new media at Bauer and he's created a beauty app. We've had creative director Carolyn Innis involved making the amazing new television ad and the brand ad. Anna's made sure that every single aspect of Bauer is so exciting. Everyone is so excited about the Cleo relaunch, I can't even tell you! Everyone is pumped about it."

People in the industry know about your father - Max Markson - and his PR background. Do you think it's a boost for who you are and what you do? That it has helped you understand and know the industry inside out, having grown up around it and seen it?

Shari: "I guess I grew up with PR, so that made me never, ever, ever, ever, ever want to be involved in PR! I am very committed to journalism and investigating stories and telling the truth and again, I am a purist. It's all about perspective, it's all about balance and it's all about uncovering the truth. And it's about journalism and it's about providing for your readers - or your audience, or your viewers when I was at the Sunday Telegraph and Channel 7 and now Cleo - and providing a service for our audience. And investigate stories for them; I believe that really strongly, so I think that's what's been of help here, rather than having an expertise in fashion or beauty, per se."

Exciting times! Here is the new Cleo magazine logo :

Cleo magazine burst onto the scene in 1972, and its provocative cover stories had people talking immediately. The first issue sold out quick smart - and the new issue, on sale today tackling issues that matter to young girls. And for the first time, there is no big sex-sell on the cover.

Bauer Media/Cleo magazine commissioned Sweeney Research to undertake the biggest study into young women in the last decade.

1500 girls aged 14-26 were interviewed nationally over a three-month period, with video diaries and focus groups conducted.

Exclusive results from the study found:

• 69% per cent are living at home with their parents.
• 41% of total respondents have not had sex.
• Only 7% per cent have had a one-night stand in the past six months.
• Drug, alcohol and cigarette use is down since 2010 (drugs were 16% in 2010, now 2%; alcohol was 73%, now 61%; cigarettes were 24%, now 14%) while consumption of fast food has risen 4% since 2010.
• The GFC has affected them – they care about saving money just as much as having fun, and 97% want to buy a property by the time they’re 27 years old.
• 66% per cent are single.
• 55% per cent say their parents are a major influence on their life.

The new coverlines and content inside the mag echo its new direction:

THE GREAT CLOTHES RIP-OFF: Zara and Topshop are charging Australian shoppers up to 45 per cent more than girls in the UK and US for the exact same dresses, a Cleo investigation has found. The clothing giants admit to the price difference but blame high Aussie rents, wages and transport costs.

KELLY OSBOURNE, in her exclusive column, talks about why “life is just shit sometimes”. “It sometimes feels like it just never f*cking ends. But all of life’s curve balls have taught me something: there is no point wallowing in your own self-pity. Not for one second do I think I’m the only person in the world going through this shit. If I did, I’d just be an ignorant asshole. There are millions of people going through this stuff, and I want them to know they are not alone.”

30% OF GIRLS AT UNI SAY THEY’VE HAD NON-CONSENSUAL SEX: Cleo’s exclusive access to the new National Union of Students (MNUS) survey shows that 30% of girls say they have had sex when they were unable to give consent and 68% have had an unwanted sexual experience, yet only 3.1% reported the incident to their uni and only 2.6% to the police. After Cleo reporters uncovered harassment and appalling treatment of girls at O-Week, there are calls, by Today and 2GB host Ben Fordham and model Nikki Phillips, for harsher penalties for the male bullies and booze bans.

WOMEN ON THE PILL ARE MORE ATTRACTED TO PRETTY BOYS: Taking the Pill changes the type of man a women prefers, according to brand new research by Dr Craig Roberts, psychologist at Scotland’s Stirling University. The 2013 research, out now in the new edition of Cleo, shows women who take the Pill are attracted to less masculine-looking men as partners than women who aren’t taking the oral contraceptive. Sharri Markson, editor of Cleo, says clearly it’s not all chiselled abs, macho men and cheeky smiles that make our knees go weak. 

HOW MANY JOBS DOES IT TAKE TO FIND THE ONE? Girls in their twenties switch jobs on average FIVE times, new data shows. Recruitment agencies say it’s not the black mark it once was as it builds different skill sets.

KEPT AS A SLAVE IN WESTERN SYDNEY:  Aisha, now 24, tells Cleo she was kept as a slave in western Sydney after she was forced into marrying a ‘brute’ against her will. Minister Pru Goward estimates there are around 1,000 of these cases a year across Australia.  

Forced marriages are not to be confused with arranged marriages, says Professor Jennifer Burn, director of Anti­-Slavery Australia. Forced marriages are entered into without the consent of one or both parties and take place due to duress, coercion or fraud. 

PLUS:

Geordie Whore: Geordie Shore’s Gary Beadle has slept with over 300 girls but reveals he wouldn’t marry a girl unless she had slept with less than 10 men.

Lisa Wilkinson, Today host and former Cleo editor, still feels guilt about bringing awareness to bulimia. In 1982, no magazine had touched on the issue and Cleo ran a feature. “I struggle with how many girls that feature helped and how many would have read it and thought, ‘Wow, that’s a great way to lose weight’.”

Pube-hurty blues:  Cleo columnist Jess Rudd [yes, Kevin's daughter, and an author in her own right] asks how bikini hair became the new underarm hair. 

Here is behind the scenes Miranda Kerr vid:



Says Sharri: "The Miranda interview is really fantastic. She does for the first time reveal that there have been challenges in her relationship with Orlando Bloom, and she's never spoken about that before. Plus, she talks about modelling no longer being her top priority. But it's her relationship with her husband she has never spoken about before, and we have that in this edition of Cleo."

Here are the first two pages of the Miranda interview in the mag [grab your copy of Cleo to read the full interview... it's a meaty one]:

The new edition of Cleo is on sale today. Grab your copy quick!

MTV 'Style Me': Jules Sebastian

Jules Sebastian - new host of MTV 'Style Me' - is instantly likable. And a deft hand at styling up - herself, her celeb clients, and 'ordinary' folk.

Yes... she's Guy Sebastian's wife but she's also found her feet being a celeb stylist. Here's more about her:

MTV Style Me | Sneak Peek

Get new music videos and MTV show videos on MTV.COM.AU.

www.mtv.com.au

More from MTV Style Me

Watch videos

Watch New Music Videos | Music News

Embed

Jules takes six viewers from Melbourne, Sydney and the Gold Coast under her wing and sorts them out with style tips, hair and make up lessons - and a brand new wardrobe. Nice.

The six lucky MTV fans will then step out for their 'big reveal' [who doesn't love one of those? I am a sucker for them!] at an important event in their lives: think a 21st birthday party, their graduation or a first date.

For more on the show, go here: http://www.mtv.com.au/mtvsyleme

MTV STYLE ME premieres Tuesday August 14 @ 9.30PM and is on each Tuesday for six weeks.

Alex PF Jackson: Dermosthetique Makeup VIP Day: July 23

This is the master behind my new and oh-my-gosh-I-love-my-hair, Alex PF Jackson.

He operates from Darlinghurst Salon 'Super Deluxe Hair' and he is hosting an event using the incredible, anti-aging skincare range called Dermosthetique and its accompanying makeup range called Belavance, which he pampered me on the day I got my hair done [he adds this as a special little service for all his clients. He makes you feel very lush]:

If you'd like to attend - it's this Monday July 23 - just pop him a line at: alexpfjackson@gm.com or call the salon on 02 9360 4447 or 0403 217 122.


Stay tuned for another piece on how Alex executed his particular method of balayage and how he can adapt it to your hair... with stunning results.

Veet: the '2012 Brow'. Plus win Veet High Precision Facial Wax for Sensitive Skin

Want to trial a new way to shape your brows?

Dubbed the '2012 brow', watch this clip for tips on how to recreate this look. Then, enter for your chance to win the tool to help you achieve it, the Veet High Precision Facial Wax for Sensitive Skin:

More about the new Veet High Precision Facial Wax for Sensitive Skin, pictured here:

Launched in April 2012, Veet’s High Precision Facial Wax is Veet’s latest, innovative facial waxing product, designed with sensitive skin in mind to care not only for the eyebrows, but also the upper lip and chin, during the hair removal process. Enriched with almond oil, the dermatologically tested formula is dye and fragrance free, for silky smooth skin. It's $12.99 and is available from leading supermarkets, pharmacies and independent retailers nationwide.

And now, Veet and celebrity eyebrow stylist Tonya Crooks have collaborated to unveil the ‘2012 Brow’. LOVE the fanfare around a humble brow... but remember, it frames a face like nothing else!

She's acclaimed Hollywood eyebrow stylist to the stars - Tonya Crooks - and is a leading LA-based brow stylist.

“In recent seasons, brows have been bleached or over groomed into oblivion, but this year they are back — and in a big way! With eyebrows being a key beauty trend this year, I’m delighted to be working with Veet to unveil the ‘2012 Brow’ in Australia. The ‘2012 Brow’ is inspired by the new, stronger, fuller brow being sported by Hollywood celebrities and, most recently, on and off catwalks from New York to Milan.

The ‘2012 Brow’ is a fashion accessory in its own right and one that Australian women can easily re-create in the comfort of their own home with the right tools and know-how,” she said.Tonya's client list includes Megan Fox, Fergie and Nicole Kidman, and she adds: “Celebrities may have a multitude of beauty stylists to call upon, but the ‘2012 Brow’ can easily be achieved at home with a bit of guidance and help from easy-to-use, high-street waxing products such as Veet’s new High Precision Facial Wax. It’s important for all women to be able to achieve a Hollywood look at home without the celebrity price tag, which is why I’m excited to partner with Veet to create the ‘2012 Brow’.”

And Josie's Juice has ten of the Veet High Precision Facial Wax for Sensitive Skin to giveaway!

Here's all you need to do to enter:

- Click 'like' on the Josie's Juice Facebook page [see top right of this page]


- Share this link on your Facebook page

- Tell us in as many or as few words as you like why your brows need some TLC - and which celebrity's brows you love the most.

- Email me your address details at: josiegags@optusnet.com.au

For more information, see http://www.veet.com.au/

Biore: reader giveaway prize packs. Perfect for skin detoxing

Skin detoxing?

You've come to the right place.

We've passed the overindulgent Easter period, we're smack bang into winter... and... oh look. Your skin is as dull as bad reality TV. It needs some oomph, it needs some lovin', it needs some serious derma-TLC.

Getting a detox for your skin happening helps combat breakouts [um, hello... why are 40+ women stull getting zits! Why? WHY?] and Biore products help do that in three easy steps:

Biore Pore Unclogging Scrub (RRP $10.99) - this little genius in a tube helps your pores breathe a sigh of relief, with maximum strength salicylic acid to remove dirt, oil and fight those pesky l'il blackheads. The formula also contains two perfectly spherical sizes of microbeads, which remove dull surface cells without damaging your skin. Schwing - bonus!

Next, we have those Biore Original Deep Cleansing Pore Strips (RRP $5.69) the brand is renowned for. These original formula nose strips instantly remove week’s worth of pore-clogging dirt, oil and stubborn blackheads [ewww]. A weekly strip is the perfect kick start

to your skin detoxifying regime, which will also help to diminish the appearance of pores

over time.

And then we have the Biore Gentle Makeup Removing Wipes (25’s RRP $8.99, 10’s RRP $3.99). Now, I confess, sometimes I could not be are, er, bothered taking off my full made up face after a big night, but take it off I do. I always feel like using wipes is a bit of a cheat's way, but actually, it's not. These babies are infused with the purifying power of green tea, known for its antioxidant protection and detoxifying benefits. The super conditioning formula instantly dissolves dirt, oil and even waterproof mascara – without the greasy residue. Yay for no-greasies. These oil and alcohol free wipes are also the first wipes to be made from 100% natural fibres, for a softer, more luxurious feel that are better for the environment, too.

So, how to score a Biore prize pack - I have five up for grabs, each containing one of these three Biore products?

EASY-PEASY, people!

1. Hit 'like' on the Josie's Juice Facebook page: https://www.facebook.com/pages/Josies-Juice-Blog/112183702164480

2. In the comments section below, tell me in as many or as few words as you like why your skin is in DIRE need of a detox. Like, now.

That's it!

Comp is open for one month - and entries can keep on coming. Although there are 5 packs on offer, Biore will choose the 5 entries they like the best.

In the meantime, I have trialed the new Biore range and... I am uber impressed.

Here is the NEW range [God these people at Biore are goood!]:

The new range Biore skincare range - with new packaging and new products - features a breakthrough cleanser designed to transform combination skin by cleansing efficiently without disturbing your skin’s essential moisture.

Having to choose between treating the oily parts or the dry parts of skin inevitably worsens the imbalance. Enter Bioré Skincare’s new Combination Skin Balancing Cleanser, developed with 'Skin Purifying Technology', a revolutionary technology comprised of dirt-seeking cleansing molecules that target and cling to impurities. The breakthrough product cleanses skin without stripping away its natural moisture.

Bioré Combination Skin Balancing Cleanser deep cleans oily T-zones while thoroughly yet gently cleansing drier areas, and after two weeks of use, combination areas are more balanced.

Bioré Combination Skin Balancing Cleanser is a part of the new look Bioré Skincare collection, now colour-coded to help you find the perfect targeted regimen for your complexion: orange is ideal for Complexion Clearing, blue is for Deep Cleansing, pink is for Makeup Removing and teal is for Nourishing Care to moisturise and protect.

Love this stuff, love it all. My new skincare companion. The new Biore range will be available from August.

Meet 'How Do I Look?' Star Jeannie Mai

Want to meet 'How Do I Look?' star Jeannie Mai this Thursday October 27?

Now is your chance!

Three Josie's Juice readers will be given the opportunity to meet Jeannie Mai at a private cocktail party in Sydney on Thursday evening, and bring along a guest to enjoy the experience.

The popular fashion intervention series on TV's Style Network (seen here on Foxtel and Austar) 'How Do I Look?' and its energetic host and fashion expert Jeannie Mai, are in town to advise the, er, stylistically-challenged in a special production set in Sydney.

On each episode of 'How Do I Look?' Jeannie meets with a nominated 'fashion victim' for a candid interview about her inadequate sense of style. Once confronted, Jeannie directs the 'victim’s' family and friends (or 'accomplices') to single out the items that they find exceptionally appalling, and Jeannie then disposes of them through the “Ewww Tube” which vacuums clothes up through the ceiling and out of her life forever.

Following this tough love, the accomplices and stylist hit the shops to create their own distinct wardrobe collection for the 'victim’s' consideration. Without knowing which family member or friend pulled together the choices, the, um, walking fashion disaster discovers a new appreciation for clothes as they choose their favourite outfits from each of the mystery collections.

The candidate then debuts her new look, and renewed confidence before an eager audience in that includes Jeannie, the accomplices and other friends and family.

With a global following, Jeannie Mai is one popular, much-loved woman. If you're a fan, now is your chance to meet her!

Just drop a line in the comments box, or send an email (see the 'contact' tab on this site) with your details. Easy. Do it!

For more on the show, see: http://www.mystyle.com/mystyle/shows/howdoilook/index.jsp

The new season of 'How Do I Look?' returns Thursday November 3 at 7.30pm, on the Style Network, on Foxtel and Austar.

And here is Jeannie May in action: