'Mamming' - the new 'planking'

It's the new 'thing.'

It's 'mamming', touted as the new 'planking'.

But the women behind this new trend say they have a message. I kinda like it. Here is the video. You can join in the convo with the hashtag #mamming. 

It's the brainchild of Michelle Jaret and Michelle Lamont who wanted to inspire women to take action and get a mammogram early if they suspect a problem.



Checking breasts is of paramount importance to suss out any changes in them. I do this all the time. And so, will mamming bring more awareness to breast health, even if the photos do look a little weird and will no doubt be sexualised by some people who miss the mark on the messsage... yes.

For more, go here.

'In Vogue: The Editor's Eye': HBO documentary Australian screening

Watching 'In Vogue: The Editor's View' - produced by HBO Documentary Films to celebrate the 120th anniversary of the iconic US edition of the magazine in 2012 - was mesmerising.

It screened for the first time on Australian TV last night [on Showcase, on Foxtel. It will re-screen soon. Watch it in HD... glorious] and I sat and watched the whole thing like *this [*mouth agape] drinking it in.

Vogue celebrates 120 years of impeccable fashion coverage, and this one-hour documentary, directed by Fenton Bailey and Randy Barbato, this time does not shine a light on the legendary Anna Wintour (she is the focus of 2009's 'The September Issue'), but on the fashion editors behind the publication: eight staffers from past and present who oversee the magazine's elaborate photo shoots, and who "have always been our secret weapon," says Wintour.

Says Anna Wintour in the doco: "Fashion is so universal now. It has been embraced by everybody. But to me, that's what so interesting about fashion... is that fashion is a refection of our times. Fashion can tell you everything that's going on in our world, with a strong fashion image."

So elegantly, eloquently said. Watch the trailer here:



Behold, some of the US Vogue magazine covers of recent times, starting with one of the most breathtaking covers I have seen, featuring Blake Lively. So beautiful, engaging, classic:

And this, Beyonce - the March 2013 edition. I have this and I am inhaling its beauty right now:

Do you have a memory of your fave Vogue edition/cover/era?

I do.

As a young teen [from about age 13] I'd borrow the latest edition of Australian Vogue from my local library and would be transported to another place. And okay, yes... occasionally I'd rip a page out and stick it on my bedroom wall. Until I started work at age 15 and could buy my own copies. And stuck photos of these incredible photo essays all over my walls. I was ob-sessed.

What are your memories of Vogue, and which is your favourite/s international edition/s?

MBFW S/S 13/14: Beauty Report OPI, day three - Camilla

The models at the Camilla fashion show - with Georgia May Jagger [daughter of rock legend Mick Jagger and veteran model Jerry Hall] flown in as the label's star model - sported superlative-worthy gowns and kaftans, typical of the breathtaking style we've become accustomed to from the Australian brand, designed by Camilla Franks. This woman is crazy-talented and inspired by her environment, the elements, and opulence.

Models' hands and feet were dipped in gold using OPI’s Just Spotted the Lizard, a delicious metallic green gold. The shade is available right now.

Here's Georgia May Jagger:

And Georgia May's close-up:

Photos of the glorious Camilla collection, styled beautifully, and held in teepees:

The star OPI colour for the Camilla parade: 'Just Spotted The Lizard' 

Model wearing the beautiful OPI colour

OPI nail prep

Ten Trends for 2013 - in Two Minutes

Before brand communications company JWT published this list on '100 Things To Watch in 2013' [click right here], they released this cool vid on 10 Trends for 2013 - summarised in just two minutes!

Watch:

100 Things to Watch in 2013: JWT

What will we be mad about this year? What are the new trends we will embrace - after marketers put their spin on it?

Here it is - a comprehensive list by marketing communications company JWT: it's the 'JWT Intelligence’s 100 Things to Watch' list, predicting what will be big in the year ahead.

The list is based on research across sectors such as travel, technology, food, retail and sustainability. This year, technology is the focus yet again with “appcessories,” digital ecosystems, flexible screens, and responsive web design topping the list.

Have a look at some of the 'things to watch' this year - let's revisit the list this time next year and see how many were on the money:

100 Things to Watch in 2013 [here are the first 50]:

1. 3D Bioprinting

2. Adult Playgrounds

3. African Tech Stars

4. Allergen-Free

5. Alternative Brand Currencies

6. Ambushed by Amazon

7. Appcessories

8. The Arabic Web

9. B2C/P2P Partnerships

10. Bee Venom

11. Biometric Authentication

12. Blocking Social Media Bores

13. Chia Seeds

14. Click-and-Collect Shopping

15. “Cloaking”

16. Coaching Brands

17. Cool Techie Camps

18. Crowdsourced Translation

19. Cutting out the Middleman

20. Cyber War

21. Dads in the Aisles

22. Data Scientists: The New Hotshots

23. Decline of Chinese Bling

24. Desalination

25. Detoxifying Life

26. Digital Ecosystems

27. Drones

28. ecoATM

29. Egg Freezing

30. Emotion Recognition

31. The End of Voicemail

32. Faux Meat

33. Fitness Beyond the Gym

34. Flexible Screens

35. Food Sharing

36. Frontier Markets

37. G20 Devolves to G-Zero

38. Gender-Blurred Toys

39. Geofencing

40. Green Growth

41. Handwriting = Hieroglyphics

42. Hotels in Africa

43. Human-Centered Tech

44. Humane Food

45. Hyper-Personalized Customer Service

46. Impact Sourcing

47. Imperfection

48. Individual Attention

49. Instant-Erase Apps

50. JOMO (Joy Of Missing Out)

To see the entire list, click here:

http://www.jwt.com/blog/consumer_insights/whats-big-100-things-to-watch-in-2013/

Neon - THE colour of the moment. The fashion and beauty 'edit'

Neons.

They are so right now. Like, this weekend, this second, today.

No doubt you've been seeing neon - or 'flouro' colours, if you lived them the first time around in the 1980s - everywhere all of a sudden. And you're dying to get your hands on some neon goodies. Here's my random edit.

Diva earrings $14.99

Diva necklace $24.99

L'Oreal Colour Riche 288 [lipstick] and 504 [nail polish]

Leopard print neon yellow scarf, $6 [I bought this on sale], from boohoo.com

Jasmine fuchsia suedette hi-top wedge $70, from boohoo.com

MAC cosmetics pigment colour in Magenta Madness, $39.

Want more neon beauty? Go here: http://josiesjuice.blogspot.com.au/2012/07/beauty-trend-alert-outrageous-neons.html

Jessica Biel obv loves this look:

And again, this time neon yellow heel accents

So does Naya Rivera [Glee] at same event in bright yellow heels

Kim Kardashian - and her hot pink pumps

And our own Sarah De Bono with a lime green cuff from Diva. I bought this immediately.

Are you a pink, yellow, lime, neon girl? If you wore it the first time around, what colour 'were' you? Me - I was a flouro pink girl, through and through. What about you?

1990s - the fashion, trends, music, the madness

The 1990s.

Often overlooked for the brash 1980s, and the trashtastic 1970s, and somehow a bit of a blur for many as we stormed into the 'noughties.'

But no. The 1990s. Holds such a dear place in my heart. 1990 was my first year of uni. My first boyfriend. [Yes, I was 18. No, I was terrified of dating before that. Yes, I made up for it that decade...]. And yet, it was full of tears and heartbreak for me. Oh, if only I could pull the 18-28 year old aside and say hey, it's gonna be fine. All will work out as it's meant to.

The 1990s also means fashion... with a distinct twist.

Chambray shirts and double denim [I saved to buy the $99 chambray shirt from Country Road - and wore it with pride with Levis 501, and Doc Martens]. Floral and denim. White tees and denim. Grunge. Diffuser-dried curls. Beige brown matte lipstick. Orange-y, beige-y shades of eyeshadow.

Sometimes, I'd wear a white, tight tshirt with my high-waisted Levis. And sometimes, I'd add my spiffy, cinced-in black blazer.

If I was feeling super cool, I'd don my dear Dad's braces. But never like Tiffani Amber Thiessen:

And then there's this:

And the 'icons' - in TV and music and more models - of the era:

And the 1990s also meant the herald of the supermodel. That term - used on everyone these days - was reserved for a select few. The originals were: Claudia Schiffer, Linda Evangelista, Naomi Campbell, Christy Turlington, and... be still my heart: Cindy Crawford.

To say I was Cindy obsessed was an understatement. Here are a few of the pics which plastered my walls:

And here are all the supermodels, with the 1990s king of fashion, the late Gianni Versace - with a slew of newer 'supers':

[I still have this issue, above... and the Richard Gere/Cindy Crawford one].

And the music, ah... 1990s music!

The inspiration behind this blog post is for a party I'm attending tonight for Australian PR firm, Maxted Thomas PR. They were founded 20 years ago today - in 1992 - and the very clever invite included some KILLER 1990s songs.

Here are some of their well-chosen tracks:

Hanson and those haircuts:

The pioneer of auto-tune... although this almost doesn't sound like Cher:

The eff-you anthem for women everywhere, by Alanis Morissette:

Those cheeky Spice Girls with their first hit:

Kriss Kross - Jump!

Vogue-ing was in, thanks to Madonna:

Britney's first hit:

TLC gals chasing Waterfalls:

I heart Backstreet Boys:

Coolio. I was 23, and that line "I'm 23, never will I live to see 24" scared me:

Salt 'n' Pepa - I wanted a man like this!

What are your fondest memories of the decade? Share!