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Tuesday 20 September 2011

IMATS - International Make-Up Artist Trade Show








The International Make-Up Artist Trade Show (IMATS) is set to return for an even bigger year when it opens its doors in September.

Cosmetics company founder Napoleon Perdis will share the latest trends and backstage techniques with show visitors as an IMATS keynote speaker. Other prominent speakers will include fashion make-up veteran author Rae Morris and Oscar-winning artist Tami Lane.

In addition to Perdis’ address, the Napoleon Perdis Creative and Makeup Academy teams will lead make-up demonstrations throughout the weekend. Rae Morris, the make-up director of Australia’s Fashion Week, is a four-time winner of Australia’s Makeup Artist of the Year award and the author of Makeup: The Ultimate Guide. Lane, who won an Oscar for The Chronicles of Narnia: The Lion, the Witch and the Wardrobe, worked on the Lord of the Rings films and is currently heading the make-up department on Peter Jackson’s The Hobbit.

Educational seminars will feature, hosted by M.A.C., ACMUSE, Royal & Langnickel Brush and more and booths with more than 100 international vendors (Inglot, Illamasqua and more) and returning faves Royal & Langnickel Brush, SMiiNK, Naked Cosmetics, Make Up For Ever and Serge Louis Alvarez.

LimeLily Cosmetics, the brainchild of artist Nicola Richards, will exhibit for the first time at IMATS, where they will showcase their environmentally friendly, paraben-free line. Thousands of visitors, both trade and consumer, are expected through the doors for the event.

The event is the perfect opp for up-and-coming and professional make-up artists to learn about the latest products on the market, stock their kits and meet other creative enthusiasts. Its also an opportunity to learn new make-up applications and techniques.

Each year IMATS hosts a 'makeup museum', an exhibition of well-known make-up sculptures and designs from film and television. IMATS also runs two live student make-up competitions: This year, students will race against the clock to create tribal and mythological make-up looks for the chance to win fab prizes.

For more information on IMATS Sydney, and to purchase tickets, visit www.imats.net

When: 24 - 25 September 2011

Where: Hall 4, Sydney Convention and Exhibition Centre, Darling Harbour

Opening hours: 8:30am5pm Saturday; 10am5pm Sunday

Admission price: Tickets available now at $30 for a one-day pass; $50 two-day pass. Ticket prices increase after 5 p.m. on 15 August 2011.

Josie's Juice has one double pass for either the Saturday or Sunday. Just comment on blog below or pop us an email telling why makeup is your life passion.

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