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Tuesday, 16 October 2018

Cosmopolitan Australia Closes

Bauer Media has announced it will be closing Cosmopolitan Australia, in sad publishing news just in.
In a statement this morning, Bauer Media ANZ CEO Paul Dykzeul said: “Today, Bauer Media announced the closure of the Cosmopolitan brand in Australia, with the December issue being the last. It has not been an easy decision to make, however, the commercial viability of the magazine in Australia is no longer sustainable.

“Magazine closures are never easy, desirable or done without careful consideration for all of those involved. We have to ensure that we are continually reshaping and defining the business so that our readers of today, and those of tomorrow, remain engaged with the content we publish and the platforms upon which we deliver.
“We are incredibly proud of the brand and the people who have been involved and represented over the last 45 years. It has helped to launch the careers of media personalities, supported great brands and causes, and inspired millions of young women across the country.
“We would like to thank everyone who has contributed to the brand and its legacy over the years.”

This will mean that extension brands which have worked incredibly well over the years - Cosmopolitan Bride, which was a quarterly print edition (and recently missing from newsstands) and Cosmopolitan Pregnancy will be gone too.
RIP Aussie Cosmo! This is a sad day for publishing!

But I have a question for you: when was the last time YOU bought a hard copy, tactile magazine?






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