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Thursday 29 July 2010

GUEST BLOGGER: Montarna McDonald - Sweaty Betty Public Relations

I am always hunting for fabulous people to feature as guest bloggers and when I contacted my ol' mate Roxy Jacenko - she is founder of Sweaty Betty PR, one of the most impressive public relations agencies around with an illustrious client list - she told me about Montarna McDonald, head blogger for SBPR and fashion-forward blogger for The Intersection, Paddington.

See: www.blog.theintersectionpaddington.com.au/ and www.sweatybettypr.com/blog/

Montarna is that enviable mix of super savvy style, smarts, sweetness, and social media nous. She started at Sweaty Betty after proving herself as an intern and was asked to join the team as the showroom co-coordinator, progressing her way to become a publicist, and now blogger extraordinaire.

One of SBPR's accounts is The Intersection at Paddington - a precinct choc-full of some of Australia’s top designers including think Sass & Bide, Ksubi, Willow, Alannah Hill – and Montarna constantly updates the shopping mecca's blog with trend-driven accounts of who was snapped wearing what, latest stock drops in-store, style tips and tricks, as well as designer and stylist advice. And this is her job… sheesh, lucky girl.

Montarna also works on MyCatwalk – check it out at www.mycatwalk.com.au - every fashionistas dream online boutique.

I mean, seriously… jealous much?

Oh, and her boyfriend just came back from Paris and bought her this divine Isabel Marant vest. In case you want to know, the rest of her outfit consists of jacket and sunnies by Ksubi, tee by Bassike, tights by Sass & Bide, and bag by Goyard.

Montarna blogs: “For one night only on Thursday, August 19, one of the very best fashion destinations will be transformed into a shopping wonderland.

"The designers behind some of Australia’s biggest fashion labels will be in-store at The Intersection, Paddington. Get up close with Kit Willow, Ksubi’s Dan Single, Kirrily Johnston and Camilla and Marc…so many designers to meet! PLUS celebrities and models are on the guest list and the entire GRAZIA fashion team will be out in force to talk you through the new-season looks and offer style and shopping advice. And everyone who registers for the event will receive a great goodie bag!

"Best of all? Many of the stores at The Intersection, Paddington, will be offering amazing one-off discounts and specials – only available on the night. There will also be special limited edition pieces in store and I’ll be down there with the crew from Life Without Andy snapping all of the fashionistas, so you can get your five seconds of fame.

"So make sure you mark in your diaries Grazia’s Intersection, Paddington shopping party on August 19th. It will be the most exclusive fashion evening ever!”

To register simply email your name to intersection@acpmagazines.com.au

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