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Friday 30 July 2010

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The Chrissy L jewellery label was born as an ode to the mother of Chrissy Leighton, who beat cancer.
Says Chrissy: “I was in a dark place when mum fell ill. I had lost the purpose in my life and so I decided that the only way I could get it back was to create my own. I started making jewellery as an escape; it is about feeling the pieces and then living the fantasy.”

Chrissy’s ideal life revolved first and foremost around her mum getting better. She did. “Each piece I designed was a piece I would love to see my mum in when she got better and could wear out to lunch. Each piece was designed with hope...”

Soon Chrissy was producing jewellery for a rapidly growing list of clients and by 2004 she decided to give up the world of advertising and transform her passion into a lifestyle.

It was then the Chrissy L jewellery line really took off, and today the brand can boast celebrity devotees including Katy Perry, Britney Spears, Tina Fey, Demi Moore, Jennifer Lopez, and Rihanna.

Now a mum to daughter Mia, Chrissy’s credo for her label is “made with love, wear with joy!”

Today, the brand is doing well in garnering attention in the US, where her fabulous PR Matt Dillon is based. Matt and I have known each other for yonks and he sent me these exclusive photos to share with you. When I look at them it makes me want to take off these tracky daks, don a maxi dress, load up on the jewels, and dream of an Australian summer, pronto.

The brand’s US presence continues to gain momentum with the announcement this week that it will be the exclusive accessories brand on parade the Miami Swim and Salon Allure - held at the famed W Hotel and including labels Jessica Simpson Swim, Diesel, Red Carter, and Crystal Jin - putting Australian accessories firmly on the fashion map in the United States.

This year has been one of coups for the brand; Chrissy’s brand has featured in giant retailers including Macy’s, Niemen Marcus CUSP, and Nordstrom.

The inspiration for Chrissy L’s soon to be released Australian spring/summer 2010 collection took her this year to Miami, Florida to shoot on location with famed South Beach snapper Dirk Franke (who has just wrapped a Lacoste campaign). It was here South Beach stylist David Fittin fell in love with the brand and it was he who green lighted its exclusive use at the Miami Swim and Salon Allure week.

“To have this opportunity to be involved in such a prestigious fashion event is beyond belief, and it is very humbling that we can bring our Miami collection full circle and officially debut it on a world scale”, said Chrissy.

The cherry on top is that Chrissy will be showing her designs at NYC Fashion Week in September. There is simply no stopping this stylish (and Australian!) woman.

See the website for more inspiration: www.chrissyl.com.au

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