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Friday 17 June 2016

'Orange is the New Black' Netflix Viewing Habits

Ahead of the launch of season four of 'Orange is the New Black', Netflix has revealed a host of interesting stats about the re-watching habits of Netflix OITNB hardcore fans.

Netflix has found that 'Orange is the New Black' is one of its most re-watched original series. Examining viewing in over 190 countries, Netflix found more than half (53%)* of Orange viewers have re-watched at least one full season of the acclaimed series since its debut in 2013. And as we all like to hit refresh on our memory banks before a new season starts, the re-watching hits a peak in anticipation of the new season commencing, with this year being no exception.

Here is the hard data, you guys! But first: a graph!

 In advance of the Orange is the New Black season 4 debut - arriving worldwide Friday, June 17 - Netflix also surveyed** fans around the world to see how they plan to prepare for their return to Litchfield.

Of viewers polled, nearly a quarter (21%) plan to re-watch the previous season while 41% plan to re-watch the entire series - all 36 episodes. They’re eager to serve their time too with 54% planning to re-watch this weekend or sooner, and fans are even willing to give-up making their bed (30%), cleaning the house (36%) and cooking (10%) in order to have more time to watch .

Overall, most plan to re-watch without incriminating others - 36% prefer to re-watch solo, 8% with their pets and 12% with a table full of snacks (be careful with the pie). Those who prefer to have partners in crime will re-watch with their significant other (25%) or friends (14%). The majority of re-watching lockdowns will take place in the living room (43%) followed by the bedroom (41%) - no one chose the SHU.

The art of re-watching takes both a practical and emotional form. Top reasons for re-watching include looking for possible foreshadowing in previous storylines (25%) and reliving moments with favourite characters (29%). However, for others (25%) it’s as simple as Orange is the New Black being their favourite show and they just can’t get enough.

For those who only have time for a shorter sentence - like the 23% of respondents who plan to re-watch just a few episodes - Netflix also released the series most re-watched episodes. As expected, viewers prefer to re-indulge in the last three episodes of a season, but the one that remains supreme is, of course, Season 1, Episode 1 - you never forget your first time:

Season 1:
  • Episode 1 - “I wasn’t ready”                                             
    Sentenced to fifteen months for a crime committed in her youth, Piper Chapman leaves her supportive fiancé Larry for her new home: a woman’s prison.
  • Episode 12 - “Fool me once”
    Painful truths reorient several relationships and careers: Pennsatucky feels disrespected by Piper; Larry gives a revealing radio interview.
  • Episode 13 - “Can’t fix crazy”
    Red’s scheme to reclaim her kitchen backfires; the inmates stage a Christmas pageant; Piper’s plans unravel even as she realizes her life is in jeopardy

Season 2:
  • Episode 11 - “Take a break from your values”
    Piper is shocked at an unexpected change in her status; Soso’s hunger strike attracts new support that takes on a religious fervour.
  • Episode 12 - “It was the change”
    Tensions run high as a prison power outage forces several issues to come to light; Piper finds herself compromised and is forced to think on her feet.
  • Episode 13 - “We have manners. We’re polite”
    Several futures hang in the balance as the inmates face and confront their worst nightmares: Life will never be the same again.

Season 3:
  • Episode 11 - “We can be heroes”
    Caputo and Piper confront labour issues. A miracle occurs in Norma’s group. Crazy Eye’s erotica winds up in the hands of the staff.
  • Episode 12 - “Don’t make me come back there”
    Daya goes into labour. Sophia suffers a hate crime. Stella helps piper with a business snag. Taystee takes on a new role.
  • Episode 13 - “Trust no bitch”
    Miracles and conversions occur, but Piper and Caputo know that some situations can’t be dealt with through spiritual means.

Yeah, okay geeks - here is the METHODOLOGY for you:
*Data reflective of global accounts who have completed watching Orange is the New Black and have re-watched at least one season of the series.

**The survey was conducted by Google Consumer Surveys, June 2, 2016 - June 10, 2016 and based on 1,613 responses. The sample was the national adult internet population in the US, Mexico, UK and Canada. Survey respondents must have confirmed their intent to watch and prepare for season 4 of Orange is the New Black to participate. Overall RMSE score is 4.84%.

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