In a cheeky sneak peek, Jennifer Hawkins is the cover girl for the August 2011 launch issue of newcomer to the men's mag market, Maxim Australia.
I am loving that Kyle Sandilands is debuting his first-ever column for the mag. Nothing like a little controversy for a new title, and who better than one of the most hated-slash-loved people in radio (heck, on the planet).
The mag is set to go on sale tomorrow - Wednesday July 20 - and I predict it will sell out. With the launch event this evening in Sydney, it's sure to generate much buzz.
Experienced editor Santi Pintado is at the helm (ex-Ralph magazine), joined by fashion editor Livia Tassanyi, and a cast of capable mag peeps - this mag is one to watch. Call me kooky but I have long been a fan of men's mags.
Here is an earlier Josie's Juice blog on Maxim Australia:
http://josiesjuice.blogspot.com/2011/05/maxim-australia-to-launch-july-20-2011.html
Maxim Australia August 2011 launch issue is on sale tomorrow.
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