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Saturday 9 July 2011

The Only Way Is Essex: Series Two - LifeStyle YOU

So, have you given in to the TOWIE phenomenon?

Don't worry. I had to Google that, too. After my UK buddie Laury and fellow The Only Way Is Essex (TOWIE - geddit?) fan threw that term my way.

Here's a crash course in this mad, mad world of these Essex reality stars:


and this:


My friend Laury also introduced me to the word 'reem'.

"It means 'good', and it was used a lot in the East End, although Joey Essex [also on TOWIE, and yes, that's his surname] has brought it back in fashion, so whole hoardes of chavvy youngsters are now going round calling everything 'reem'," she says.

Don't worry, if you are yet to experience the curious world of TOWIE, you will catch on pretty quickly.

The second series will premiere exclusively on LifeStyle You on Monday July 25, at 9.30pm.

Outrageous and completely addictive, TOWIE will have you somehow hooked and interested in the world of tanning and vajazzling, fake boobs, fake hair, and fake relationships, and all the superficial pursuits of Essex ladies and lads.

“LifeStyle YOU is a channel that prides itself on finding unique and exciting reality and docu-soaps,” said Nicole Sheffield, General Manager, LifeStyle Channels.

“The Only Way Is Essex has been a huge hit with our viewers both on screen and online. It was no surprise to us that the series picked up the only viewer voted BAFTA TV Award recently, it has great talkability and is highly addictive.”

TOWIE follows the 'drama'-filled lives of: nightclub promoter Mark and his and fashionista fiancée Lauren Goodger; aspiring singer James Argent, club owner Kirk Norcross; beautician Amy Childs; her colourful cousin Harry Debridge (I think he steals the show, although I can barely decipher his vocab); and glamour model Sam Faiers, plus new faces, yum-mum Chloe Simms and her 'clueless' fashion forward cousin Joey Essex.

TOWIE is the winner of the 2011 BAFTA You Tube Audience Award.

THE ONLY WAY IS ESSEX screens Mondays at 9.30pm from July 25 on LifeStyle YOU available on FOXTEL and AUSTAR.

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