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Thursday 17 November 2011

Bupa - this ad makes me cry

This ad makes me cry. Every time.

I am not sure why.

Have a look:

I think it may have something to do with the fact that it taps into the notion that we don't look after ourselves as well as we should.

I'd say working mums will respond to it.

As will men in the 40s and 50s who may have let themselves go.

Or young adults who have started a spiral of little sleep, bad eating, and dabbling in substances.

Tell me: did it make you cry - or get a little emotional - too?

Or am I just weird...

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