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Friday 1 April 2016

Zoosk new Burrit-OH! dating app

Zoosk has 'released' a new Burrit-OH! dating app to match people based on burrito compatibility. YUP. It's *true.

Says the blurb, just in:

In this cynical age of dating based on rules and judgment, one app bravely helps daters match on something deeper and more essential to the profound human experience of finding a true soulmate — burritos.

Here is the app interface:

Sydney, Australia, 1 April 2016 (*note the date, folks) — Zoosk, a leading technology-driven dating company, today announced the next revolution in online dating — Burrit-OH!, a mobile dating site that uses a new, game-changing burrito compatibility framework to match potential daters and firmly insert burritos into every aspect of the online dating experience.

“Today’s daters are more sophisticated than their predecessors,” explained Roger Flanagan, Zoosk Software Engineer and one of the key Burrit-OH! contributors. “They’re tired of matching on trivial things and are looking for a more meaningful way to connect. We’ve found that way, and that way is burritos.”

Burrit-OH! matches singles on a deeper level of compatibility — not age, location, life goals or core beliefs — but their true burrito compatibility. Do you and your date both like the 'butt' (also known as the bottom or end) of the burrito best? Are you both carne asada lovers at heart? Or do you think people who put peas in burrito-rice are evil individuals bent on destroying all that is good and true in this world? Burrit-OH! takes all that into consideration. In fact, it’s the only dating site that matches singles based on the 32 Ingredients™ of a burrito order.

Burrit-OH!’s 32 Ingredients™ framework calculates matches using real maths (Not fake maths like means or averages, which are basically just a fancy way of saying you’re guessing). Burrit-OH! uses the cool maths-like algorithms; formulas; addition and subtraction; the Pythagorean theorem; sine, cosine, and tangent; and even that weird one with -b and the ± square root in it.

“It calculates what percentage of burrito match you are, based on how you fill out the 32 items in your burrito order,” said Robin Keller, Zoosk Senior Engineer and the person responsible for all the maths stuff in Burrit-OH!. “It’s not like we’re doing the work of Harvard grads or anything, but I learned percentages in middle school and they’re a pretty effective tool for this sort of thing.”

In addition to the 32 Ingredients™ framework, extensive research* also went into Burrit-OH!’s emphasis on user experience and design. When creating the interactions in Burrit-OH!, Zoosk focused on creating a visual language for its users that synthesises the classic principles of ordering and eating a burrito with the innovation of today’s most advanced technology.

“There were a lot of times where we had to stop and ask some hard questions,” explained Charmagne Kringstein, the UX Manager responsible for the user interface of Burrit-OH!. “Questions like, ‘Are there enough burritos on this screen? Can we put more emphasis on the burritos?’ or ‘How do we make this interaction more burrito-y?’” 

The answer was adding more burritos. As a result, Burrit-OH! has more burritos than any other dating site. People on the app don’t just match, they burrito-match. They don’t just message, they talk about burritos. And they don’t just find love, they find their burrito soulmate.

“Burrit-OH! is #1 in burritos, burrito matches and burrito conversations,” said Megan Murray, Senior Content Strategist who contributed to the voice and tone of the site. “And after we’ve been out for more than a day, I’m sure we’ll be No. 1 in burrito relationships, too.”

This is a different take on dating for Zoosk, a leading online dating company that has previously been focused on non-burrito dating. With its Behavioral Matchmaking™ technology and features such as Photo Verification and Dating Insights, Zoosk has always been an innovator in the dating space. But now, with Burrit-OH!, the organisation is ready to move online dating into a future based on how people really meet and fall in love — through food.

To check out Burrit-OH! for yourself and start matching with other people who also love burritos, visit burrit-oh.zoosk.com to learn more and sign up.

*Extensive research included a conversation we had in the kitchen about how important eating is to a relationship, how much we love burritos, and a few tidbits from some Hidden Brain episodes we’re pretty sure we remembered incorrectly.

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