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Thursday 2 June 2011

Zara 101: a lesson from Hungry Beast (and Things Bogans Like)

Hungry Beast is THE TV show you should be watching if you need cheat sheets on just about anything, broken down into small, digestible chunks. It features a segment called 'joining the dots' and I love this for its ability to deconstruct any subject matter; you can then pass the nuggets of knowledge off as your own at the next dinner party (are we still having those?)

The latest ep featured an overview on clothing chainstore Zara.

Explained in the usual, inimitable Hungry Beast way, with graphics and illos, it provided a run-down on how this retailing giant works.

Some gobsmacking facts:

- Zara now has almost 2000 stores in 77 countries.

- Its parent company, Inditex, turned over $17 billion last year.

- Staff churn out 30,000 designs a year.

- Garments hit shop floors within three weeks of design, as opposed to the industry average of six months.

- The brand’s global distribution centre in Spain moves 2.5 million items per week. Nothing remains warehoused longer than 72 hours.

- When the Sydney Zara stores opened in April - the first in Australia - 80% of the stock was snapped up within three minutes. Three minutes!

Watch the full Hungry Beast video here:

Want a completely different take on the brand? Go here: http://thingsboganslike.com/2011/04/27/224-zara/

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