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Friday 10 June 2011

Marie Claire Red Dress Campaign - social photos

Last night, editor of marie claire Australia Jackie Frank threw open the doors of her home to help raise awareness about heart disease in women at a star-studded Red Dress campaign event.

Heart disease is still the biggest killer of women in Australia (yes, it's true!), so to help raise awareness about the disease and support the Heart Foundation, marie claire invited a host of celebrities and fashion designers to join forces on 'matters of the heart.'

Guests included Jennifer Hawkins, Megan Gale, Miranda Otto, Ruby Rose, Sonia Kruger, Pia Miranda and Sophie Lowe, all Red Dress campaign ambassadors, and all featuring in a stunning 11-page reportage story in the July issue of marie claire, photographed by renowned fashion photographers Harold David and David Gubert.

The celebrities showed their support for the cause by wearing gorgeous red dresses designed exclusively by Australia’s leading fashion designers, including: Alex Perry, Dion Lee, Collette Dinnigan, Ellery, Willow, Lisa Ho and Ginger & Smart.

My fave was reporter Sally Obermeder, swathed in a stunning red gown and sporting a glorious baby bump.

"marie claire is very proud of our long-term association with the Heart Foundation and this important cause. We will continue to champion the cause, which takes the lives of so many women we love - our mothers, sisters and friends. Despite the fact it is the number one killer of women in Australia, it is also one of the most preventable diseases, so raising awareness and education is paramount," says marie claire publisher/editor, Jackie Frank.

The one-off red designer dresses will be auctioned off with all proceeds going to the Heart Foundation. They can be viewed and purchased online at http://www.marieclaire.com.au/ right now.

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