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Thursday 21 March 2013

Same Power, Different Attitude: New Zealand Advertising Campaign

This. Is. Sensational.

A friend alerted me to this brilliant New Zealand advertising campaign called 'Same Power, Different Attitude'. Check out the images:

Here's what it's all about, from the campaign site:

"What “Same Power, Different Attitude” means to us.

Powershop has always supported the idea of individual choice and control. Our founding principle was to liberate New Zealanders from their enforced passivity as electricity consumers. Our brilliant customers have demonstrated that everyone’s happier when they can do things their way, so it’s not too much of a stretch to extend that philosophy to life in general.

The latest version of Powershop’s long-running campaign is intended to be both thought provoking and satirical. Kiwis have widely debated the issue of marriage equality over the last year, so we’ve used the issue to point out that large institutions can sometimes lose touch with their modern constituents. The power industry is dominated by crusty utilities, many of whom remain resistant to the changes happening in our world.
We live in a world that has embraced freedom and equality. If something’s working for you and it’s not hurting anyone else, then we support your right to do it. We also believe it’s the responsibility of anybody in a position of power to consider whether their exercise of that power is bringing a greater or lesser happiness to the world. And we know that applies to us as much as anyone.
Power to the people
The Powershop Crew."

For more, and to go online to discuss the campaign, click here.

How good is this campaign?

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