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Monday 24 January 2011

Heidi Klum to launch signature fragrance with Coty Inc.

This just in - Coty Inc. and Heidi Klum have today announced the signing of international celebrity and slashie supermodel Heidi Klum to develop and market her new signature fragrance, 'Heidi Klum Shine'.

Ms Klum has been such an allrounder for the past few years, I almost thought she already had one!

Of course, Heidi began her career as a model and cover girl and has gone on to create an extensive extra curricular portfolio including designing an active wear collection called Heidi Klum for New Balance, sold exclusively on Amazon, plus Executive Producing and hosting three TV shows: Project Runway, Seriously Funny Kids, and Germany’s Next Top Model by Heidi Klum, as well as being the artistic advisor and face of leading European cosmetic company, ASTOR, among other projects. Oh, and she has four children with husband, singer Seal.

“I am thrilled to be partnering with Coty on my new fragrance,” said Heidi Klum. “Working for a long time on developing a signature scent and watching it finally come to life is so exciting. I never thought my nose would recover from sniffing so many scent combinations but it is all worth it. I want my fragrance to be truly special and head-turning so that people ask the woman who's wearing it 'What are you wearing? You smell delicious!'."

“We are excited to work with Heidi and capture her energy and femininity in her new signature fragrance,” declared Bernd Beetz, Chief Executive Officer, Coty Inc. “Heidi is an international powerhouse and role model and her fragrance will bring her even closer to her adoring fans around the world. Heidi’s natural beauty radiates from the inside out and is the perfect addition to the Coty family.”

Heidi Klum Shine is expected to launch in [US] fall 2011.

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