Leaderboard ad

Passionfruit ads

Monday 2 May 2011

The Wand: launching May... and at RAFW

Introducing the new styling tool buzz - the Cloud Nine curling tool The Wand, launching the first week in May (just in time for RAFW, kicking off today!).

It's a conical shaped curling tool, which has all the fab features which Cloud Nine styling irons have become known for (black patented plates with Korean rock mineral technology for creating shine as hair is styled, adjustable temperature, swivel cord, automatic hibernation) all in a super cool conical shaped tool - which means you can create bigger loser curls with the wide base, or smaller, tighter curls with the tip.

Australia will be the first to go to market with The Wand, ahead of the UK and New Zealand and hair maestro Brad Ngata has just signed up as the brand's newest ambassador.

The brand has been around for a year with its styling irons, and now with the launch of a The Wand (RRP $270) it's bringing something new to a crowded hair tool market.

A long, cone-shaped black barrel of The Wand giving users a style scope to create soft finger waves, loose beach curls or tight ringlets. The length of the barrel, combined with the difference in diameter from the base to the tip, allows for more creativity when styling. A ceramic black barrel features patented technology leaving hair with the finish and gloss of a Cloud Nine styling iron, for that just-stepped-out-of-the-salon look.

Cloud Nine’s signature feature, a highly advanced temperature gauge, suits the full hair scope from super-fine to curly and thick. Dial down to a lower temperature for longer, looser waves, or move the temperature up to create more structured, tighter curls.

Lauren McCowan, Cloud Nine Creative Director says: “The Wand is arriving at the perfect time. We’re seeing a lot of Veronica Lake style curls and polished vintage wave looks from the international runways to the red carpet.”

Advanced heat technology gives great curl in just a few seconds. Wrap a section of hair around the barrel and release, creating a look that lasts, with shine.

The Wand comes with two protective accessories, a two finger glove and a heat guard that will protect those wandering little fingers around the house.

Jon Pulitano, Cloud Nine Ambassador for Headcase Hair adds: “What stands out to me about The Wand is its ease-of-use and versatility in creating a range of looks. For stylists, it’s the tool you’ve been wishing you had and for clients, it’s something they can easily style with at home.”

The Wand will be working its magic at several Rosemount Australian Fashion Week (RAFW) shows: Therese Rawsthorne, Shakuhachi, Alice McCall, camilla and marc, and Lisa Blue. I am seeing the Shakuhachi and can't wait to report back on the fashion - and the hair.

For Cloud Nine stockists, call 1300 C9hair (1300 294 247) or see http://www.cloudninehair.com.au/

No comments:

Post a Comment