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Sunday 22 June 2014

Sandro Giordano - remmidemmi - Photographer: PHOTOS

I saw this photographer's work quite by accident on Instagram last week… and was blown away.

Italian photographer Sandro Giordano says about his pics on his Facebook page:

__IN EXTREMIS (bodies with no regret)

__My photographs are “short stories” about a falling-down world. Each shot “tells” about worn out characters who, as if a sudden black-out of mind and body took over, let themselves crash with no attempt to save themselves, unable, because of the fatigue of the everyday “representation” of living, oppressed by “appearance” instead of simply “existing”. We live in a world of faces distorted by plastic surgery, which serves us “fixed”, “stereotyped” images, “image/object” in which personality sells itself to a preset marketing model. I believe that perfection is in imperfection, it is in strong contrasts, in frailty, and in the humanity that makes each individual different from the next. I hide the face of my characters because their BODY speaks for them, and the fall is the point of no return. There’s a saying: “you must hit rock bottom to start over”, well the “FALL” of my characters is their “HITTING ROCK BOTTOM”, they reach their “LIMIT” beyond which their “FALSE SELF” cannot go. Each of them saves an object, they hold it in their hand and it symbolizes this falsification. This pretence is represented not only by the objects but also the clothes, the hairstyles and the location! Everything that is visible in the picture represents their pretence while the smashed BODY expresses the TRUTH, which has to, in fact, crash to be told! I never use dummies in my shots; I use professional actors that are able to interpret what isn’t visible, with their bodies, because I want the invisible to be visible. Since I was a child I’ve always loved films by Charlie Chaplin and Laurel and Hardy because they made me laugh. In their films we often see terrible things happen to the characters, serious accidents… the fall... The instinctive reaction is bewilderment and awkwardness towards the unlucky fate of the character but then that same awkwardness breaks into a liberating laugh. This is the effect I want to recreate through my photographs: tell tragedy through irony. A broken down humanity that I look to with fondness and attachment and from which I myself don’t feel excluded from. It is this feeling of empathy that allows me not to judge but to share the stories I tell, in the hopes that if I manage to get a laugh out of a spectator, this be a favourable auspice, one of believing in a better and more AUTHENTIC future. That laugh, finally, is a REVELATION. 

__remmidemmi (Sandro Giordano)

Look at the wonderful madness here (reproduced with permission from Sandro). Says Sandro to Josie's Juice about the interest in his work: "Yes, something marvellous is exploding with my project. I'm very happy!"

Here is Sandro showing how he sets up a shot:

Are you a fan? I can't get enough.

Follow Sandro here on Facebook and here on Instagram.

Sandro's credo? See below. Translation: "My photos are stories of a world fallen down."

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