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Saturday 13 December 2014


To kick off the Josie's Juice '12 days of Christmas' give-away, we present the new Lady Gaga scent, Eau De Gaga.

Readers can go in the running to win one of FOUR of this delicious scent, valued at $49 each.

Here is all you need to do, below… but first, more about the scent (you guys, I have trailed it and… it is intoxicating and utterly divine and completely addictive. Much like Gaga herself).

Lady Gaga Announces New Fragrance: EAU DE GAGA

Two years ago, Lady Gaga’s debut fragrance Lady Gaga Fame surpassed all norms and standards in the fragrance industry with its innovative technology: the first ever black Eau de Parfum that sprays clear and becomes invisible once airborne. The results are as impressive as the innovation itself: Lady Gaga Fame is on its way to making fragrance history with the number of bottles sold worldwide, and the awards it has received across the globe.

For her next fragrance adventure, Lady Gaga invites women and men everywhere to indulge in her daring new global release.

Lady Gaga and Coty introduce EAU DE GAGA. Created with Gaga’s visionary fragrance powerhouse, Haus Laboratories, this exciting new scent captures the pure essence of Gaga. Dangerously daring, EAU DE GAGA represents the future of a scent that appeals to both men and women; nothing is off-limits.

EAU DE GAGA is an enigmatic scent, fusing daringly diverse elements to create a beguiling allure. The fragrance is built around a beautiful heart of white violet, an intoxicating flower that fuses male and female attractions. To counterbalance this opulent woody-floral intensity, the scent opens with an invigorating burst of sparkling lime that exudes dynamic vibrancy. And it evolves into a sensual trail based on leather, adding a primal quality to the scent. The Perfumer of this beautiful scent: Ursula Wandel of Givaudan.

The striking EAU DE GAGA bottle mirrors the perfume by uniting masculine and feminine design aesthetics. Its stark lines and sleek black lacquered finish deliver a bold statement in simplicity. For an added touch of luxury, the front of the flacon is adorned with a silver name plate that is printed with the words “Paris – New York” and the number 001. The names of the two cities reflect Haus Laboratories’ global identity and the number 001 represents the beginning of a long story, one which is still to be continued. And for the most devoted Little Monsters, the Ultimate Masterpiece 75ml version comes in an elegant red folding jewelry box in which the bottle rests on a sumptuous black velvet.

Like the campaign for Lady Gaga Fame, the EAU DE GAGA campaign was shot by Steven Klein and stars Gaga herself.

EAU DE GAGA Eau de Parfum 50ml is $49 and 75ml is $69, and are at Myer, Priceline and selected Pharmacies nationally now. For stockists please call 1800 812 663.

And now… the give-away!

Here is what you need to do to be in the running:

- Share this competition link on your Facebook wall, so others can see it and enter too

- Follow me on Instagram and follow me on Twitter

- Repost the photo of the Eau De Gaga scent on the @josiegags Instagram page and tag with #josiesjuice and #competition and #giveaway

- Comment below on why you'd like to win a bottle of Eau De Gaga AND email me at josiegags@optusnet.com.au so I can contact you in case you are a winner (so many people forget this step and don't enter a valid email address below, and I spend lots of time trying to track you down, or simply give the prize to the next person - not fun for anyone!)

(If you find it hard to comment below because your device won't let you - sometimes that happens on an iPhone, for example - simply send me your entry via email at josiegags@optusnet.com.au)

*Competition open to Australian residents only.

Good luck, 'little monsters'.

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