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Wednesday 2 February 2011

Lorna Jane: activewear meets charity

Australian women’s activewear brand Lorna Jane has just launched an initiative offering its customers the opportunity to give to charity and get Lorna Jane store credit in return.

Lorna Jane is offering women $5 store credit at all Lorna Jane locations for every piece of pre-loved activewear they donate.

Lorna Jane Clarkson, the company's founder and head designer, said Swap Shop has been established in an effort to get women active and support The Salvation Army with the supply of pre-loved exercise wear.

Since Swap Shop debuted on 21 January, Lorna Jane customers have donated over 5500 items of pre-loved exercise wear in exchange for pieces from Lorna Jane’s on-trend active collections.

"It is fantastic to see so many Australians digging deep in their wardrobes and donating their workout gear to our fellow Australians in need," said Ms Clarkson.

"Swap Shop will continue in Lorna Jane stores nationwide, with every thoughtfully exchanged piece of pre-loved exercise wear donated in view to changing someone's life."

Customers are encouraged to donate their washed exercise gear of any brand to a Lorna Jane store in exchange for a five dollar store credit per item (maximum of 3 items exchanged per customer, per transaction). All donated items will continue to be sent to the Salvation Army.

What's not to love about that?

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