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Friday 4 February 2011

Invisible Zinc: UV Silk Shield Foundation

If you're all about saving time for your morning makeup routine, this product is a lifesaver in a tube.

Invisible Zinc has gone one step further in simplifying your daily beauty routine with the introduction of their new UV Silk Shield Foundation. (No liquids, no powders, no brushes, no creams - adore!).

This quick to apply, long lasting foundation stick provides flawless coverage and guaranteed IZ protection all in one.

The product combines sophisticated European cosmetic innovation with the award winning Invisble Zinc environmental protection. This two in one cream-to-powder foundation stick delivers the highest UV reflective barrier whilst offering all-weather water resistant coverage.

Here's the techie lowdown: highlighter performing pigments and spherical powders are the new technologies that erase imperfections, even out skin tone and perfect your complexion. This instant eraser stick glides smoothly onto your skin, delivering second skin coverage with a luminous fresh finish that isn’t shiny or powdery.

The in-built Invisible Zinc environmental shield guards from UV rays, pollutants and environmental aggressors, helping to combat the effects of everyday UVB and UVA rays. Designed to outlast the environment all day, the natural water resistance means long wearing, rain-proof, gym-proof and all weather perfect looking skin.

And here are the properties:

HIGHLIGHTER PERFORMING PIGMENTS (HPP): auto colour-matching; evens out complexion to give skin a natural matt and luminous finish with stay-true colour.

SPHERICAL POWDERS: cream-to-powder effect corrects imperfections with medium to high buildable coverage and soft, non-greasy texture and soothing sensation. Mimics natural skin.

YELLOW-BASED COLOUR: flattering on most skin types because it neutralises any pink or red undertones and results in a clearer and more even complexion

ZINC OXIDE SPF 30+: a natural mineral protectant and reflector of UVA+UVB rays. Tiny (non-nano) particles of natural Zinc Oxide form an unseen protective shield over the surface of the skin. No chemical sun blockers.

I love, love this product. I will admit to (safely, only a red lights!) being a fan of car-makeup, and this is my new staple. I have used stick foundations before but they are always cakey and dry and not as smooth to apply as I hope. This one never fails, every single time. Buy it - you'll be hooked.


Stockists include: David Jones, Myer, Priceline, Terry White and leading pharmacies, dermatologists and cosmeticians nationwide. For more details, call 1300 738 850.

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