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Wednesday, 2 January 2013

100 Things to Watch in 2013: JWT

What will we be mad about this year? What are the new trends we will embrace - after marketers put their spin on it?

Here it is - a comprehensive list by marketing communications company JWT: it's the 'JWT Intelligence’s 100 Things to Watch' list, predicting what will be big in the year ahead.




The list is based on research across sectors such as travel, technology, food, retail and sustainability. This year, technology is the focus yet again with “appcessories,” digital ecosystems, flexible screens, and responsive web design topping the list.

Have a look at some of the 'things to watch' this year - let's revisit the list this time next year and see how many were on the money:
100 Things to Watch in 2013 [here are the first 50]:
1. 3D Bioprinting
2. Adult Playgrounds
3. African Tech Stars
4. Allergen-Free
5. Alternative Brand Currencies
6. Ambushed by Amazon
7. Appcessories
8. The Arabic Web
9. B2C/P2P Partnerships
10. Bee Venom
11. Biometric Authentication
12. Blocking Social Media Bores
13. Chia Seeds
14. Click-and-Collect Shopping
15. “Cloaking”
16. Coaching Brands
17. Cool Techie Camps
18. Crowdsourced Translation
19. Cutting out the Middleman
20. Cyber War
21. Dads in the Aisles
22. Data Scientists: The New Hotshots
23. Decline of Chinese Bling
24. Desalination
25. Detoxifying Life
26. Digital Ecosystems
27. Drones
28. ecoATM
29. Egg Freezing
30. Emotion Recognition
31. The End of Voicemail
32. Faux Meat
33. Fitness Beyond the Gym
34. Flexible Screens
35. Food Sharing
36. Frontier Markets
37. G20 Devolves to G-Zero
38. Gender-Blurred Toys
39. Geofencing
40. Green Growth
41. Handwriting = Hieroglyphics
42. Hotels in Africa
43. Human-Centered Tech
44. Humane Food
45. Hyper-Personalized Customer Service
46. Impact Sourcing
47. Imperfection
48. Individual Attention
49. Instant-Erase Apps
50. JOMO (Joy Of Missing Out)


To see the entire list, click here:

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