Honest Slogans: Clif Dickens

Clif Dickens - an American graphic designer - created 'Honest Slogans'. And it's brilliant.

The site - subtitled 'What People Really Think' - well-known brands and turns them on their head with his take on a suggested slogan. Often, the slogan alludes to what many of us are likely thinking about the brand.

Here are some of his best:

For more on Clif and his site, click right here.