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Monday 16 August 2010

Armani Exchange - Spring 2010

Oiled, bronzed bods, on a beach somewhere; defined abs, legs that go on forever... ah, what's not to love about the new AX Armani Exchange ad campaign?

The label's spring 2010 collection combines the freshness of spring with a vintage sophistication and up-to-the-minute techno details. It’s a kinda neo-classic style for a new generation of discerning dressers.

Built on the idea of 'seasonless' dressing, the collection is loaded with key essentials, chic separates and dramatic denim.

The campaign was shot on location in Myrtle beach, under the 2nd Avenue boardwalk.

The ‘behind the scenes’ video can be viewed on the Armani Exchange video platform – AX:TV. This new video platform also gives an inside look into the world of Armani Exchange with backstage footage at VIP celebrity parties, up-front at in-store events, and up close with the worlds hottest DJ’s.

Go to: www.armaniexchange.com/category/lifestyle.

The Spring 2010 Armani Exchange collection will be in stores from early August 2010.

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