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Thursday 5 August 2010

FASHION NEWS! The Kardashian sisters partner with Bruno Schiavi for global fashion collection.

Photo: L to R: Khloe Kardashian, Kim Kardashian and Bruno Schiavi (credit: Jasmine Kuhn)

Fashion journos know Bruno Shiavi. He is the mastermind behind collaborations including the Delta by anabella line of lingerie in conjunction with Australian singer Delta Goodrem, as well as collections with Priscilla Presley, Dr Robert Rey (plastic surgeon and star of Dr 90210), cricket fast bowler Brett Lee, even pop star Janet Jackson. He even teamed with Australian designer Peter Morrissey for chainstore fashion collections.

Earlier this year Bruno's company Jupi Corp secured the global license to create an athletic apparel range based on NBC’s hit weight loss show, The Biggest Loser, with the first collection due in stores in the US in October 2010.

Now, he will collaborate with the stunningly gorgeous siblings Kim, Khloe and Kourtney Kardashian, on a complete brand launch encompassing apparel, home and accessories. The initial range will include a women’s RTW collection, handbags, belts, wallets and lingerie expected to be in-stores in 2011 in the US, Canada, United Kingdom, Australia and Germany.

“The Kardashian sisters are an inspiration to women of all ages and loved for their sense of fashion and style. I am extremely excited to be working with Kim, Khloe and Kourtney across so many fashion categories – taking their brand to women in key markets around the world," said Bruno Schiavi from Jupi Corp.

“We are excited to work with Bruno Schiavi in developing our first brand together,” stated Kim, Khloe and Kourtney Kardashian. “His expert design sensibilities, his amazing creativity, and his genuine understanding of female consumers everywhere make him the ideal partner.”

Plans are already underway after the first collection to extend the brand into luggage, swimwear, shoes and kids fashion.

Who are the Kardashians, you say? Where have you been?

The genetically blessed family have just wrapped up the fourth season of Keeping Up with the Kardashians, which delivered record-breaking numbers for the E! network, ranking as E!’s highest-rated and most-watched series in the network’s history across the board, averaging 3.7 million total viewers during its ten episode run as it more than doubled over last season’s delivery.

And Bruno? He was named in the BRW Young Rich List for the last six years as a top Australian Fashion Entrepreneur, and has consistently carved himself a unique position in the fashion industry and business world. The man certainly is a marketing whizz and has a real knack for sniffing out fabulous opportunities.

Impressive, considering just nine years ago he started with assets of only $2000.

Jupi International has retail collections in United States, Canada, South America, United Kingdom, Europe and Australia. For more information, visit www.Jupicorp.com.

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