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Thursday 5 August 2010


Plus, win some pieces from the range!

Alex Perry. Diva. Two vastly different brands, hugely successful in their own arenas: Alex Perry for exquisite bridal and ready to wear couture, and Diva for translating on-trend pieces to the masses in record time, at ridiculously good prices.

So when the two unlikely bedfellows join forces, it's big news on the jaded fashion radar. Mine has been pinging with excitement for days, and now I can show - first! - the new range, available in Diva stores from September 1.

As you can see from the photos, the pieces are all trademark-pretty Perry, beautifully translated for the Diva customer. Best of all, pieces are under thirty bucks.

The statement pieces will feature blushing pinks; delicate fabric; swathes of lace and tulle; brilliant embellishments; pearls, diamante, feathers and a signature butterfly motif. And they're all designed exclusively for Diva!

Commenting on the first of four ranges he will design for Diva in 2010-11, Perry said:

"I wanted feminine and pretty with an edge of contemporary glamour and the fresh, sexy design that Diva is followed for. The idea is to bring clothes to life with beautiful butterflies and pretty strings of beads that drape and adorn any gorgeous gown,’ he said.

"Perry girls and Divas alike will have jewellery that makes them feel, and look, a million dollars - at a Diva price. Without giving any secrets away, I am also hoping to see a lot of Alex Perry for Diva at Spring Carnival this year," said Perry.

Show stopping cocktail rings, gorgeous chandelier earrings, feminine corsages, flirty feathers, and glamour-stacks of bangles are just a taste of what accessory aficionados will find in this must-have range of accessories.

For their part, Diva say they are thrilled to collaborate with such a talented contributor to Australian fashion, and this highly-anticipated line of chic and sophisticated accessories will no doubt take the industry by storm.

And for Josie's Juice 'followers', you can win an Alex Perry for Diva jewellery prize pack worth $70. Email me on josiegags@optusnet.com.au with your details and tell me in 25 words or less where you'd wear the Alex Perry for Diva collection. Click 'follow' now and enter! Prize drawn on September 1, 2010.


  1. Love, love, LOVE it! I predict a stampede!

  2. So does Diva! The phones have been out of control already. They are having the PR showings at Torstar tomorrow and they're pretty much booked out.