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Wednesday 4 April 2012

Fitflop - THE most comfortable shoe. Ever.

The fabulous FitFlop has got to be the most comfy, versatile, stylish (and not to mention, centimetre-adding!) footwear I have worn. Ever.

I received a pair of the cute, bright, floral-inspired 'Frou' sandal ($179.95) - with delicate layers of folded suede ruffles - to roadtest, and for most of summer (I say most, because our Aussie summer this year has been a mix of cold snaps, rain, and a smattering of sunshine) and loved rocking them with long pants, maxi skirts, and any colour denim. And I plan to keep wearing them... until the weather dictates I simply must wear socks.

FitFlops have just announced the release of two new lovely styles for women.

Straight from the SS12 overseas catalogue, these two styles can be worn throughout the balmy autumn and winter days, until Spring and Summer grace us again.

·    They are the FitFlop Lunetta sandal ($149.95) - embellished with sparkling resin stones set on a buttery soft leather upper. Pretty to team this style with jeans, shorts or a skirt. Available in two colours pewter and pale bronze, in sizes US 5 – 11.

·     And the FitFlop Fleur ($179.95) - a fabulous fifties-styled sandal with daisy flowers all over a leather 'vamp', with a super-soft toe-post on a shock-absorbing wedge. Available in three colours: pewter, pale bronze and black, in sizes US 5-11.

All FitFlops feature the biomechanically engineered Microwobbleboard™ technology - each sandal has been ergonomically designed, can reduce underfoot pressure, and reduce shock when you walk. The press kit says: "It’s also been reported to induce an inexplicable ‘happy FitFlop feeling’. You’ll exude confidence, style and feel like you rule the world when you walk in these shoes."

I gotta say... I very much agree.

Not only am I centrimetres taller (very useful for a shortie like me), it adds a l'il skip to my step when I wear them. Bonus!

And now, the stats: case studies conducted by biomechanists at the Human Performance Centre, London South Bank University, show that wearing FitFlop footwear can increase bottom muscle activation (up to 30% longer), increase hamstring muscle activation (up to 16% longer), reduce hip joint stress (up to 8% longer) and reduce ankle joint force (up to 11%).

FitFlop footwear was launched in Spring 2007 after a collaboration between biomechanists Dr David Cook and Darren James (of London South Bank University) and Marcia Kilgore (businesswoman and busy mum) to create the world’s first muscle-activating flip flop. Over twelve million pairs have been sold since.

For stockists, visit  http://www.fitflop.com.au/ or call 02 9939 0200 to find a FitFlop Footwear retailer near you.

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