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Thursday 21 June 2012

ShopperNova: a new way to shop!

Now this is pretty cool!

Nova yesterday released an app directly designed to enhance the power of the radio medium for retail.

ShopperNova is a revolutionary free app for iPhone that allows consumers to see what is
going on around them in the world of retail.

Watch the vid to see what it's all about:

Traditionally, technology has led consumers away from bricks and mortar retail, rather sending them online, but ShopperNova has been designed specifically with retail foot traffic in mind. By combining the location services of the iPhone with retail promotions, ShopperNova will be one of the first technologies to drive consumers back into stores.

Retailers and brands simply add their promotions to a web based portal Nova has put together, and these offers are presented to the consumer on their iPhone according to how close that user is to that retail location.

ShopperNova offers paper free deals that are not complicated to redeem. Shoppers just
go into the store as normal.

This innovative approach has already paid off, with Nova assembling the hottest brands to be involved for launch, brands including AMF Bowling, Lorna Jane, KFC, Hype, Volcom and Bras N Things. The tool allows for highly targeted and instantaneous deals to be served directly from the retailer to consumers. Nova combines radio with the smartphone to assist Australian bricks and mortar retail.

More about ShopperNova

• Nova launches ShopperNova on the App Store from 21 June
• Aimed at driving store traffic into bricks and mortar retail
• Free location-based app promotes live brand and retail promotions
• Enables consumers to see what is going on around their current location and receive instant notifications from chosen retail businesses
• Australia’s leading retailers and brands already on board including General Pants, Lorna Jane, Events Cinema, AMF Bowling, Hype, Volcom, Bras N Things and more
• Available to all retail stores Australia wide

ShopperNova drives ‘green’ by working as an up-to-the-minute promotional catalogue,
reducing the need for inefficient paper media.

Download ShopperNova from the App Store

I spoke to the brains behind the ShopperNova app, Darren Winterford about the new concept:

Why does retail need an app like this?
Retail traditionally has been left out when it comes to technological advances. All new technology seems to drive people away from bricks and mortar and toward on-line. Now that we have location based phones, retail can now begin to use initiatives like ShopperNova to their advantage. They can talk instantly to users who follow them, and those in their immediate vicinity with the click of a mouse.

I much prefer bricks and mortar retail… am I a dying breed?
I dont think so. It's just online is now providing legitimate competition. We will now see retail take it up a notch in terms of in-store experience and service to make sure they have a compelling offer to make bricks and mortar shopping attractive. At the end of the day, its consumers that will win.

Will you give ShopperNova a go?

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