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Wednesday 10 October 2012

Brad Pitt: Chanel No. 5 new face

Brad Pitt is new face of Chanel No. 5. Yes, the uber-iconic fragrance brand - who has had actresses Nicole Kidman and Audrey Tatou, and model Linda Evangelista as the faces of the scent - has now gone with Mr Jolie as the new spokesperson.

It’s quite a historic choice for the house of Chanel, whose No. 5 fragrance is a bestseller and has maintained its iconic status since its release in 1921. And it's quite impressive for Brad to agree, as the actor is renowned for being selective with what he spruiks and represents, 

Pitt will feature in a short fragrance film directed by Joe Wright ['Anna Karenina,' 'Atonement', and 'Pride & Prejudice'].

Pitt will be shown reciting poetry to an unknown subject who will turn out to be... the Chanel No. 5 fragrance. The campaign images will be photographed by esteemed photographer Mario Sorrenti.

Chanel's president for fragrance and beauty Andrea d'Avack said to WWD: “To keep a legend fresh, you always have to change its point of view. It is the first time we've had a man speaking about a women's fragrance. We think very much that the perfume is a seduction between a man, a woman and the perfume.”

What do you think of Chanel's choice? Would you be [more] likely to buy this delicious, timeless scent if Brad was the face of it?

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