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Monday 8 October 2012

First World Problems: Water is Life campaign

How many times have you uttered those ironic words: "First world problems"?

You know the drill: you complain about how, say, it takes so long for a waiter to bring you a menu. Or how Maccas forgets your sweet and sour sauce with your chicken nuggets.

Yep, first world problems.

Now an organisation has taken on this decidedly Western complaint and turned it into a very clever, very effective ad campaign:

Watch the ad here:

The campaign is from charitable organisation Water is Life, and features Haitian children and adults reading the everyday gripes first world people post on Twitter with the popular #FirstWorldProblems hashtag.

Entitled "First World Problems Anthem", it's produced by ad agency DDB NY, and its intention is raise awareness of the nonprofit organisation's efforts to provide clean drinking water in countries like India and Haiti.

Water is Life's special project is called "The Straw," a $10 a portable water filter/purifier that the organisation says can be used in any water source to provide clean, safe drinking water for a year.

For more, go here:

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