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Thursday 11 October 2012

Spanx - celebrity fave. Here's why

I love this compile clip of celeb-Spanx-name-dropping; it was shown at the recent Spanx Australia launch in Sydney at The Star's Black by Ezard, and knew I had to include this in my blog post on the brand. It demonstrates how a brand can infiltrate popular culture, and become a synonym for a whole line of undergarments. Impressive. Watch this. It's loads of fun:

And so, more about Spanx. Why is it such a phenomenon?

Well, for starters, it has been hugely embraced by celebrities in droves. And far from being paid to endorse the product, they namedrop because they love it so much. And this stuff works.

The Spanx line includes pieces that are all cleverly named, and they have different 'levels' of support, with various degrees of compression:

Slimmer & Shine
• Inspired by Slim Cognito, this sister-collection features new silhouettes
• Styles feature soft, lustrous yarns with shimmering satin details
• It's a formal event favourite - perfect to keep you looking glam and streamlined

Skinny Britches

• These powerful slimmers are the sheerest shapers yet
• Airy, lightweight fabric is easy to layer for extra compression
• The best bet during hot summer months


Elegant Shaping Essentials
• These power-packed slimmers offer sleek curve control in chic silhouettes
• Luxe, shiny fabric with details that add a stylish touch
• From open-bust styles to booty-boosting shorts, this collection features slimming essentials
In-Power Line
• Serious slimmers, with amped-up shaping power, are an everyday go-to
• Sleek hosiery yarns won’t cling to clothes
• Best for tummies, these shapers target the core

Slim Cognito

• Features their maximum compression to totally transform your shape
• Sleek, top-quality yarns and seamless designs in versatile slimming solutions
• Exclusive styles like build-your-own bodysuit are perfect for wowing at events

Trust Your Thinstincts

• Tops feature compression-free bust fabric that slims without 'smush'
• Ultra-thin, sleek fabric lays flat against skin, eliminating bulk
• Great for all-day-long wear at work or play

Spoil Me Cotton

• Spanx introduces shaping cotton
• High-gauge, 'Real Lasting' cotton looks fresh wear-after-wear
• It's the softest way to slim

I was generously gifted the Slim Cognito Shape-Slip [perfect for under a dress] and I will be wearing it to my high school reunion! Yup, I don't need to suck it in. This baby will do it for me.

Keen to buy Spanx in Australia? Now you can! They're stocked in selected Myer stores, or go here: http://spanx.com/home/index.jsp?country=Australia

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