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Thursday 11 October 2012

Spanx Brallelujah Bra Collection

At the recent Spanx launch at The Star, held at restaurant Black by Ezard, sure we were there to see and hear all about the famed shapewear line, but it was newest member of the ever-extending Spanx family - the Brallelujah bra collection - which was the real star.

The clever gals at Sweaty Betty PR hired an equally clever, incognito-style videographer who captured the whole brilliantly staged launch event.

Check it out here... so well done [yep, that's me having serious chats with my fellow journos]:

And here is more about the new Spanx bra collection, Brallelujah:

Spanx seem to have revolutionised the bra - with the first ever bra designed backwards! With underwire channel guarantees that your underwire never peeks, pops or jabs through.

They claim you can kiss that dreaded back fat goodbye, as the front closure design means no hook or clasps on the back, comfortably eliminating V.P.L (Visible Bra Lines).

Back-smoothing hosiery yarns are used to mould to the body, and a variety of cup options make this bra an essential in every woman’s wardrobe. Available in nude and black, in sizes 32-36 B-D. RRP is $119.95.

The brand already has a huge celebrity following, including: Kim Kardashian, Jessica Alba, Katherine Heigl, Gwyneth Paltrow to name a few.

It's now available online at www.spanx.com

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