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Thursday 25 November 2010

Dora The Explorer: limited edition backpacks designed by Salma Hayek, Shakira, Heidi Klum, and Slash

Four limited edition Dora the Explorer backpacks have been designed by Salma Hayek, Shakira, Heidi Klum, and Slash and will be auctioned off online by Nick Jr. from Friday December 3 – Sunday December 12, with 100% of proceeds to be donated to the Future Kids Program run by Variety - the children’s charity.

To round off this year’s Dora the Explorer 10th anniversary celebrations, Nick Jr. Australia will launch a campaign called ‘Dora: Beyond the Backpack’ this November, teaming with local charity Variety to raise proceeds for Variety’s ‘Future Kids Program’ – a very worthy program which enables kids from all walks of life and abilities to realise their ambitions and dreams in education, sports, music or the arts.

‘Dora: Beyond the Backpack’ is a global initiative which launched in the US earlier this year with Salma Hayak Pinault as ambassador, with a focus on raising money for early childhood education. The winning bidders of these four backpacks allocated to Australia will be auctioned online on the dates above. The auction is accessible through the Nick. Jr. website right now at www.nickjr.com.au/dorabackpack or directly through eBay.

The four celebrity Dora backpacks will be on display at Westfield Doncaster in Victoria during the auction period, so Melbourne shoppers can check out the adorable designs in person before bidding. Each backpack was personally designed and signed for authenticity by each respective celebrity. Hand-made in the United States, the backpacks are all so different: design elements–range from punk-rock, to preppy, to goth-chic, to bohemian, to glam. Vivid and colourful soft metallic leather, ultra-suede, rubber, nylon, textured leather and canvas materials are highlighted with statement-making patterns featuring various graphic styles of Dora and her best pal Boots, plus Swarovski crystal embellishments, embroidery, appliqués and dangling Dora-themed charms.
I cannot even tell you how Dora-obsessed my almost three year old Estella is. We are talking Dora dresses, socks, singlets, shoes, underpants, dolls, bags, and more.

On working with Variety as the local charity to benefit from the Dora: Beyond the Backpack campaign, Katrina Southon, General Manager of Nickelodeon Australia said, “Variety’s Future Kids Program does excellent work, and is a great fit for what Dora and Beyond the Backpack represents. Auctioning the celebrity designed Dora backpacks is a fun way for Nick Jr. and Variety to throw a spotlight on the importance of assisting kids early on in their education and encouraging them to explore the world around them like Dora does, through various activities.”

David Small, General Manager of Variety, said “Variety’s Future Kids Program is the gift of education and achievement by helping disadvantaged and children who have special needs fulfill their academic, sport or art potential by supporting individual children or schools with special equipment, advanced tuition and practical support. Variety is extremely grateful to Nickelodeon Australia and Dora the Explorer for helping us to provide solutions for these children.”

Go forth and bid! It's all for a good cause.

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