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Thursday 17 October 2013

Katy Perry: New Covergirl

Katy Perry has just been announced as the newest face of global cosmetics brand Covergirl. Here is the just released shot of the gorgeous superstar:

Katy has joined the Covergirl fold prior to her new album launch, 'Prism' on October 22.

Katy's first cosmetics campaign with Covergirl debuts in the spring of 2014 - or April 2014 in Australia.

Says Katy: “In addition to music, I’ve always considered makeup to be a powerful creative avenue of self-expression. I’m honored to partner with COVERGIRL and share more colors and textures of my approach to beauty to inspire my audience.”

“Katy is an amazingly talented singer, songwriter, and performer who has always kept an open heart and been an ‘open book’ in communicating and connecting with her fans,” said Esi Eggleston Bracey, VP and General Manager, COVERGIRL Cosmetics. “Never afraid to express emotion, strength, vulnerability or independence, Katy is the embodiment of a true COVERGIRL – someone we root for, identify with, and get inspiration from. We have been admirers of her music and her style for a long time, and are looking forward to a beautiful journey together.”

In a few short years, Katy has become known for her innovative, quirky, irreverent style choices: from retro pinup girl to anime space princess to queen of the jungle.

She’ll be showing off bold new beauty looks with products developed by the brand’s Global Creative Director Pat McGrath.

To follow the Australian Covergirl page on Facebook, go here.

Katy will be heading to Australia as part of the promotional tour for ‘Prism'- performing at the Sydney Opera House on Tuesday October 29 for morning TV show ‘Sunrise.’

It will also be live-streamed it on the show's website for fans not able to get tickets to the exclusive event. 

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