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Wednesday 8 January 2014

Speed Ad - 'Mistakes': NZ Transport Agency - VIDEO

Published on 5 January, 2014, this video has already had over 1 million views.

It's an ad focusing on speed in car accidents, called 'Mistake', from the New Zealand Transport Agency, and the YouTube description says:

"No one should pay for a mistake with their life. When we drive, we share the road with others, so the speed we choose to travel at needs to leave room for any potential error."


Says the site:

"Last year, 83 people were killed and 408 were seriously injured in speed-related crashes.
Most road users recognise the risks of driving at speed and support police enforcement of the speed limit. But these statistics show that drivers don't always practice this when driving: speed is still a contributing factor in 20% of all fatal and serious injury crashes on New Zealand roads."
For more information about this campaign, see this link.

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