YSL Gloss Volupté: Lloyd Simmons Interview

YSL Gloss Volupté.

It's the lip gloss that's set to change your mind about lip glosses.

Behold, the just-released campaign shot, featuring model of the moment, Lindsey Wixon sporting impossibly perfect YSL'ed lips:

And below, some close ups of of the YSL Gloss Volupté, showing the bow-shaped applicator tip... though what you can't see here is the delicious scent when you swipe the deep wash of long-lasting colour over your lips. It's just divine.

Lloyd Simmons - creative director makeup, for YSL Beauté - explains the unique appeal of the YSL Gloss Volupté:

Is this the big come back for gloss?

The recent arrival of the new generation formulas is enabling gloss to regain a prominent position in the make-up world.  More sensual and more sensational than previous options, Gloss Volupté provides a new way to enjoy shiny lips with an unlimited sensation of freshness but without the inconvenience of greasiness or stickiness.’

Tell us about YSL’s new Gloss Volupté

Gloss Volupté offers women a new way to play with and wear gloss.  Incredibly thinner and lighter than any other gloss, its formula contains the essence of colour infused in an ultra – shiny, deliciously creamy texture.

You liberate women who are intimidated by colour and bored with gloss!

It’s not always easy for people to wear a glorious opium red, tuxedo black or flashy fushia on their lips.  The subtlety of Gloss Volupté ulfils womens desires to be sensual. They can play with the colours and types of shine – golden iridescent or pure. And make them their own.

What is your favourite shade

#49 Fuschia !  as it is so YSL. I also love darker colours like Smoking… its very rock 'n' roll and dramatic – but somehow subtle on the lips.

How should Gloss Volupté be applied ?
I like to apply it all over the lips – I start in the middle of the upper lip and glide our toward the edges then repeat the gesture on the lower lip.

The YSL Gloss Volupté is on counter now (from February 9, 2014) and is available at Myer, David Jones and AdoreBeauty.com.

RRP $45; stockist details, call: 1300 651 991.