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Monday 10 February 2014

Royal Albert and Miranda Kerr: Global partnership announced

Royal Albert has just announced the launch of an exciting new partnership with world-renowned supermodel and entrepreneur Miranda Kerr.

Here is the utterly breathtaking campaign announcement photo, featuring Miranda and a sneak peek of the design from the range named 'Miranda Kerr for Royal Albert':

With design work for the beautiful fine bone china tea and giftware collection well underway, it's designed to "encapsulate the free spirited, modern woman."

High tea still a hugely popular trend - the passion for the traditional English pastime shows no signs of waning. In fact, its various incarnations in establishments around the world keep it fresh and exciting.

Miranda remains one of the world’s most successful models, and she's constantly pushing the envelope of late - her fashion editorials in the world's most prestigious magazines have the world talking. She can go from fresh-faced to edgy to sophisticated and back again.

On her collaboration with Royal Albert, Miranda said: "I’m excited about designing my first collection and have taken inspiration from my love of nature, the colour palette of my garden, my travels throughout the world and fond memories spent sipping tea from my Grandmother’s own Royal Albert tea set that had been passed down to her."

Dik Delaney, Creative Director for Royal Albert, said, "We are thrilled to announce Miranda Kerr for Royal Albert, it’s a partnership that we feel rejuvenates the brand and will allow us to really show people what Royal Albert is all about. We are sure Royal Albert fans will be equally as thrilled and can’t wait to share the collection later in the year."

More news about the partnership will be announced in the coming months.

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