Leaderboard ad

Passionfruit ads

Thursday 28 October 2010

The Knot - now on-sale

Independent Digital Media (IDM) have launched The Knot magazine, an extension of its popular wedding website TheKnot.com.au and it's on the newsstands now.

The first issue of The Knot magazine features 284 pages bursting with unique ideas and smart advice for brides planning their weddings. The Knot magazine will have a print run of 60,000 and will be distributed nationally via newsagents and online at TheKnot.com.au.

I've had a good read of the mag and I love it, especially the colour-themed bridesmaid fashion ideas and the gorgeous beauty pages - and I'm not even getting married!

The Knot magazine and TheKnot.com.au are both edited by Alicia Richardson, former Editor of Westfield’s whatswhat.com.au, who also brings editorial experience from Elle Magazine (US and Australia) and Bloomingdale’s B Magazine.

“The Knot magazine builds on the successful launch of TheKnot.com.au, and is an exciting step for the brand to reach and assist even more brides,” says Richardson.

“Our brides on TheKnot.com.au are insatiable for wedding information, so between The Knot website and The Knot magazine, we can now connect with brides both online and offline,” says Richardson.

Marina Go, Publisher for IDM says, “We have produced different content specifically for The Knot magazine and TheKnot.com.au, addressing the needs of brides who are researching their weddings across multiple media platforms.”

“The Knot has developed a highly engaged online audience, and now brides can connect with The Knot via www.TheKnot.com.au, The Knot iPhone app, The Knot Shop, and The Knot Magazine,” says Go.

The Knot magazine Summer 2010/11 issue features:

Styles for every bride and budget

Real weddings, real advice, real inspiration

(No one will notice!)

Invites, flowers, décor, cakes

It's $14.95 and on-sale now - the best part is you can easily pop it in your handbag. An essential companion for bridal planning.

No comments:

Post a Comment