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Sunday 25 August 2013

Kardashian Kollection: Global First - Runway Show in Australia

It's good to be first... and the Kardashian sisters have decided to debut their first ever runway collection at the Mercedes Benz Fashion Festival, in Sydney.

With the first global Kardashian Kollection show in Australia, the parade drew lots of continued attention to our fash-forward country, and introduced a star in the making: Mia Morrissey.

Mia strode out first on the runway, looking exactly like Kim Kardashian - the physique, the hair, the strut. Mia is an Australian actress, ad will be seen on Channel 7's 'In Your Dreams'. Mia is also the daughter of Australian theatrical agent Mark Morrissey, and is destined for big things.

The parade itself was truly beautiful. Each and every piece was very wearable, beautifully styled, and easy to pull together.

With Australian business supremo Bruno Schiavi bringing his design nous to the table, the Kardashian Kollection S/S 2013 debut ready-to-wear line really can't go wrong.

The parade was brought to life by styling it with large back-lit props of the Eiffel Tower, Big Ben and Chrysler Building on the runway, in a nod to the collection's inspiration from the fashion capitals around the world of New York, London and Paris.

The Kardashian Kollection SS13 delivered high-street fashion at its best: on-trend graphic prints (the touch-of-neon jacket paired with cut-off denims and a white top was fantastic), monochrome, neon yellow and floral pinks. The inclusion of ombre pieces was also a highlight. Here are more of the parade pics:

Think sophisticated dresses in black and white, sharp tailored tops and jackets, stylish and very wearable tapered trousers in prints and block colours, flirty high-waisted skirts, and flattering high-waisted pencil skirts: it was all pulled together beautifully with large white handbags, and bags with a dash of turquoise, gold clutches and stripey accents.

All looks were styled up with Kardashian Kollection jewellery, their new shoe line in collaboration with Aussie shoe brand RMK, and even included the already successful Kardashian Kollection lingerie line from Bras 'n' Things.

“I am thrilled to have had the Kardashian Kollection RTW debut runway show in my native home. Sydney is fast becoming a world fashion contender and the loyal fans deserved to see the first peak of the new line that will be in-stores next week. Saturday night was a huge success and the pieces looked stunning,” commented Bruno Schiavi.

The collection is available from September 2013 across selected boutiques throughout Australia, and the starting price for these pieces is $59.95 RRP.

Follow the Kardashian Kollection on Facebook here.

Shop these Kardashian Kollection pieces and more, now at selected boutiques. Stockist details: Jupi Corp P: +61 (0) 2 92991881.

For more on Mercedes Benz Fashion Festival, visit http://mbffsydney.com.au/

The Kardashian Kollection debuted in the US for Fall 2011 exclusively at Sears, with many of their locations providing a unique “shop-in-shop” concept. After huge success in the States, the brand has since expanded internationally to Australia, New Zealand and exclusively at Dorothy Perkins stores across the UK, Europe, Middle East and Asia.

Meanwhile, Jupi Corporation was established in 1996 by Australian fashion designer Bruno Schiavi. I recall interviewing Bruno when he was launching the Priscilla Presley manchester line in Sydney in 2004, and by then, he'd already had great success. Since then, Jupi Corporation has become a major global supplier of retail products for men, women and children including lingerie, underwear, shapewear, accessories, swimwear, outerwear, sleepwear and footwear. 

Jupi's branded products, as well as private label programs, are distributed throughout the following key markets: Australia / New Zealand, The United States, Germany, United Kingdom, Canada, The Middle East, Indonesia, Ireland, France, Russia, Thailand, Malaysia, Singapore, Spain, Netherlands and Brazil.

Which are your favourite pieces from the Kardashian Kollection?

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