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Thursday 15 August 2013

Alannah Hill: Leaving Her Label

In news just in, Alannah Hill - the woman behind the epynomous fashion label - is leaving the brand, after 18 years.

A press release issued today said:

“After 18 years in a passionate pursuit of fashion excellence, inspiring fashion designer, Alannah Hill has terminated her employment with Factory X, the business controlled by David Heeney.

"Factory X will continue to operate the 42 Alannah Hill stores nation-wide."

Said Alannah herself: “I was completely devoted to my label and all that it represents to girls Australia-wide. My heart, my soul, my every little thing has been poured into creating a brand for girls who love and share my vision of ornamental, sensational and beautiful clothes.”

The press release added: “Alannah will not design for, or have any further input into, the brand that bears her name.”

I have had the pleasure of seeing the Alannah Hill parade at several fashion events. One year, I went with my dear friend Kerrie at the Overseas Passenger Terminal and we were mesmerised by the parade: it was a huge display of girly, fun fashion. It was spectacular. Here is a mini clip of one of Alannah Hill's shows:

These designs of past years are typically Alannah Hill:

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