PETA (People for Ethical Treatment of Animals) have released a new ‘public service announcement’ video which shows a split screen of two couples having sex. One man is identified as a meat-eater, the other is a vegan.
The premise: that vegans last longer:
The ad intends to warn of the dangers of eating foods high in cholesterol, such as meat, eggs and dairy products.
The ad has seemingly been deemed too raunchy for television, and it hasn’t been picked up for inclusion in the upcoming Super Bowl broadcast in the US.
“We did try to submit the ad last fall but we didn’t get a response from the executives at CBS,” a spokeswoman told The Huffington Post. PETA has since capitalised on the silence from CBS claiming the ad “left TV execs speechless”.
The ad was rejected for television broadcast, but the organisation posted it on YouTube on Monday. It’s since racked up over 600,000 views - at last count.
PETA Senior Vice President Lisa Lange said in a statement: “Super Bowl 50 audiences will be missing out on comedy, sex appeal, and the lifesaving message that vegan meals can help clear clogged-up carnivores and get their blood pumping again.
“PETA’s edgy but crowd-pleasing TV spot shows that vegans may have a banana in their pyjama pocket, just to snack on later, but they’re also really pleased to see you.”
Thoughts?
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