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Wednesday 6 January 2016

Dolce & Gabbana: Abaya collection for Muslim market PHOTOS

Longtime powerhouse Italian global fashion brand Dolce & Gabbana exclusively debuted its Abaya collection on Style.com/Arabia on Sunday, and it's stunning. Here is the range below.

The range consists of hijabs and abayas in neutral hues, made from sheer and lightweight fabrics. Some pieces feature lace trims and prints including lemons, daisies and polka dots.

Catering to the Muslim market has also been quite the thing for renowned designers to do in recent times.

Brands like Tommy Hilfiger and DKNY have launched dedicated capsule collections, while behemoth shopping website Net-a-Porter created a shopping campaign called 'The Ramadan Edit' for the Islamic holy month of Ramadan.

Lower-priced retailers have followed suit, too: H&M hired Mariah Idrissi as its first hijab-wearing model this past fall, and, according to theGuardian, Uniqlo tapped British designer Hana Tajima to create a range of hijabs, blouses and dresses, which were sold on the retailer's website and in Singapore stores last July.

Interestingly, a 2014-2015 report by Thomson Reuters found spending for Muslim clothing and footwear will reach $484 billion by 2019, so it's a huge market, only getting bigger.

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