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Monday 11 January 2016

Susan Sarandon: New Global Ambassador For L'Oreal Paris

Susan Sarandon is your NEW, just announced Global Ambassador For L'Oreal Paris.

I love the hashtag and the tagline:

Powerful woman of worth


Here she is:

Susan Sarandon is a Hollywood legend and one of the most respected actors of our time. She is a true woman of worth: an Oscar winner, mother, activist, entrepreneur, fighter, and a beautiful example of what it means to age with grace. She paved her own road to success with her signature film work, willingness to speak her mind without a filter, and ageless beauty. Highly respected by her peers and adored by the public, Susan is proving that age is just a number and that happiness is the ultimate beauty tool.

“Susan is a cinematic icon. She is strong, charismatic, and talented and has a compelling sense of self. Her outspoken activism, captivating film work, and authentic charm continue to inspire women to be fearless and believe in their convictions. She is a real woman of worth inside and out. We are honored to have Susan as a new Lorealista,” said Cyril Chapuy, L’Oréal Paris Brand Global President.

Born in Manhattan and raised in Queens and New Jersey, Susan was the eldest of nine children and grew up attending Catholic grammar school, public high school and Catholic University, in Washington, DC. She landed her first role in the film Joe at the age of 20 when she accompanied her husband to New York City where he got a role in a Broadway musical. That controversial part began her journey toward becoming one of Hollywood’s most esteemed leading ladies, recognized for playing strong, sexy, multifaceted characters. Many of her films have become instant classics, such as Thelma & Louise, Bull Durham and the campy cult hit, The Rocky Horror Picture Show. Her distinguished acting career has spanned over four decades and garnered her five Academy Award nominations, and a win for Best Actress for the 1995 film Dead Man Walking.

As a passionate social and political activist, she has supported progressive causes as diverse as LGBT rights, environmental issues, and the fight against racism. She was appointed a UNICEF Goodwill Ambassador and works globally to protect children’s rights. In 2006, she received the Action Against Hunger Humanitarian Award, and in 2013 she became the first celebrity face of the “100 Good Deeds Bracelet,” a non- profit organization providing economic and educational opportunities to women and girls across Africa and elsewhere. When asked about her passions, she consistently refers to global issues and has said, “When you are engaged in the bigger picture, you can’t afford the space to become so self-involved that everything is a crisis for you”. She demonstrates on a daily basis that it’s empowering to volunteer.“When L’Oréal Paris and Cyril first approached me, I was so flattered. The brand has always been a leader in helping in the empowerment and development of women. The very first time I heard ‘Because I’m Worth It’, it definitely was a shift in the framing of why you should look good. It had to do with women becoming the master of their own lives and decisions. It’s an extremely powerful statement that has transcended time. Beauty comes from the inside; it’s a state of mind. I’m proud to be a part of their message and to represent the L’Oréal Paris women,” said Sarandon.

Susan Sarandon has been admired throughout her long career, and continues to stay true to her authentic self. At 69 years old and happily owning it—along with her new role as a grandmother—she is living proof that age is just a number. Life doesn’t stop when you reach a certain age; for Sarandon, it’s quite the opposite: “I look forward to being older, when what you look like becomes less and less an issue and what you ARE is the point.” As a new international spokesperson, Susan Sarandon will be the face of Age Perfect skincare & hair color, and joins the glamorous L’Oréal family along with actresses Julianne Moore, Naomi Watts, and Blake Lively, and supermodels Karlie Kloss, Lara Stone, Natasha Poly, Liya Kebede, and Doutzen Kroes.

HUGE congrats, Susan! Stunning - and THE perfect spokesperson for the iconic, global brand that is L'Oreal. Stay tuned for her upcoming L'Oreal Paris campaigns.

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