Friday, 3 September 2010
Playboy. Hugh Hefner. Legends.
Hugh Hefner - the founder of Playboy magazine - is a total legend. My declaration may surprise you but I have always been a massive fan of the man and the brand. I believe you can be a feminist and like Playboy.
And now the living legend that is Hugh M. Hefner is the face of Stolichnaya Vodka.
The new celebrity-driven advertising campaign series kicks off with Hef, with the tagline: "Would You Have a Drink With You?"
Running in the US for some months, Suntory Australia & the SPI Group announced the launch of this exciting new campaign in Oz from September 2010. I was thrilled to see it on the back cover of my copy of Who magazine.
Stolichnaya - or Stoli - was the first imported Russian vodka to the US, the first vodka brand to launch a line of flavoured vodkas, and the first to introduce luxury vodka - and Stoli says that Hefner "represents a spirit of originality and like the brand itself, was a ground-breaker in his field, passionate and driven to excel."
“With the launch of this new campaign, Stoli recognises originality, creativity and passion in a call to action to the consumer,” said Andrey Skurikhin, partner at SPI Group, brand owner. “Stoli has a history of venturing into unchartered territory and the new campaign will spotlight real originals, people who take chances without asking for permission. Hugh Hefner exemplifies these shared qualities with Stoli and is the perfect individual to kickoff our new campaign.”
The ad is set in the legendary Playboy mansion, and the TV commercials feature Hefner seated at a bar having a drink with himself via split screen, revealing a few secrets. The tag line is: “The most original people deserve the most original vodka. Stoli. Lead On.”
“I’ve always tried to live my life on my own terms, with sophistication and style, and this Stoli campaign reflects those same beliefs,” says Hugh Hefner. “I was intrigued by the concept of having a drink with myself, and I’m very pleased with the final results. I think fans will get a kick out of the spots.”
For more info on Stolichnaya Vodka, visit http://www.stoli.com/ or see www.facebook.com/StoliVodkaAustralia
And to see the TV ad, go here: http://www.youtube.com/watch?v=6X1__f0uYNE