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Wednesday 15 September 2010

Breaking news: leaked email raises questions over Fairfax circulation numbers

This just in from mUmbrella:

"Leaked email raises questions over Fairfax circulation numbersFairfax Media has not been fully informing the market about the nature of about 20% of The Age's circulation, an internal email published by Crikey today suggests.If the email proves to be genuine, the revelation has major implications for advertising rates in the already beleaguered newspaper industry across all of Australia's major publishers. It could also lead to a shakeup of Audit Bureau of Circulation rules over what can be counted as an audited newspaper sale. Fairfax describes Crikey's claims as "misleading and wrong"."

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